Retaining Customer Loyalty - General Electric Case Study by Nicky

Retaining Customer Loyalty - General Electric
This essay discusses the business strategies employed by General Electric to ensure that the company maintains customer loyalty.
# 128051 | 729 words | 4 sources | APA | 2010 | US
Published on Jun 27, 2010 in Business (Companies) , Business (International) , Business (Marketing)

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This essay explores competition strategies for General Electric, specifically regarding maintaining customer loyalty in existing and future customers. The essay outlines components of customer loyalty in the United States, and then discusses issues in building customer loyalty on the global scale. The essay describes General Electric as building its global image as an environmentally responsible developer by providing China and other countries with environmentally conscious technology. The essay argues that by presenting this environmentally conscious image, customer loyalty is ensured on both the global and local scales.

From the Paper:

"General Electric is one of the largest companies in the United States, and indeed around the world. In order to achieve and maintain this status, it is necessary for the company not only to maintain its strategies in terms of the competition, but also in terms of its existing and future customers. GE then has various strategies by means of which it maintains its loyal customer base both locally and abroad. The company's Web site, along with other sources, provides insight into what has been done to maintain loyalty in customers and to ensure an influx of new customers. Customer Loyalty: United States Most of the transitions towards ensuring a better customer experience in the United States have occurred over the last five years, since 2003. According to the GE Web site (2008), the company as implemented new tools towards the goals of customer-centric service and market-facing competition. These strategies, according to the Web site, include a variety of actions all focused upon making the customer's experience something unique. This is done by directly involving customers not only in the assessment of the company, but also in the creative process itself."

Sample of Sources Used:

  • Business Wire. (2005, Dec. 12). General Electric-Owned Genpact Delivers Superior Customer Service with ATG's Progressive Call Center Technology. Database: FindArticles.
  • General Electric (2008). GE Citizenship: Building a Customer Focus.
  • O'Connor, Ashling (2008, Aug. 21). Thrilling Olympics give General Electric a surge in power. The Times.
  • Samuelson, Walt. (2006). Customer Satisfaction Simplified. Ad Revamp.

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APA Format

Retaining Customer Loyalty - General Electric (2010, June 27) Retrieved July 27, 2021, from

MLA Format

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