Reebok International Case Study by Master Researcher

Reebok International
This paper offers a strategic analysis of the Reebok International company.
# 89846 | 3,375 words | 3 sources | 2006 | US
Published on Dec 01, 2006 in Business (Companies) , Business (International) , Business (Statistics) , Business (Management)

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The writer outlines the sports and fitness products that are produced by the Reebok International company. In this article, the writer looks at the overseas locations of operations. Further, the writer discusses revenues and growth statistics. The writer points out that Reebok's corporate vision is primarily one of market dominance.

From the Paper:

"Reebok is a sports and fitness products company that specializes in the design, marketing and distribution of sports/fitness products such as footwear, sports apparel and sports accessories. It also has a line of footwear and apparel for non-athletic wear. Reebok maintains three primary product categories: Rbk, Performance, and Classic. In addition to North America, Reebok has operations in the UK, Europe and around the Pacific Rim. Its headquarters is in Canton, Massachusetts. For the fiscal year ending December 2004, the most recent annual filing available, the company generated revenues of $3,785.3 million, representing a one year sales growth of 8.6%. The reported net income for that year was $192.4 million."

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APA Format

Reebok International (2006, December 01) Retrieved May 27, 2023, from

MLA Format

"Reebok International " 01 December 2006. Web. 27 May. 2023. <>