Randstad Management Process Case Study by Peter Pen

Randstad Management Process
This paper analyzes the strategic management process at Randstad North America, part of Randstad Holdings, an international employment staffing industry leader, which was founded in 1960 in Amsterdam.
# 56961 | 4,300 words | 21 sources | APA | 2004
Published on Mar 17, 2005 in Business (Companies) , Business (International) , Business (Management)

$19.95 Buy and instantly download this paper now


This paper explains that the careful planning, which goes into the strategic plan, is based on numbers and statistics and does not allow room for external and internal environmental factors, such as competition and fluctuations in the growth of the businesses for which Randstad North America provides staffing. The author points that an alternative to the present process may be to hold strategic planning meetings more than once a year to gain more control over the day-to-day happenings in the North American division and to give Randstad Holdings an opportunity to implement the practices that have been successful in the European growth. The paper suggests that another alternative to the process may be to split the two divisions completely, similar to the policy practiced by Robert Half, which would eliminate the cultural problems that exist in the company.

Table of Contents
Background and History of Randstad/ Randstad North America
Current Strategic Planning and Management Process
Key Issues in the Strategic Planning and Management Process
Probable Causes of the Issues
Possible Alternatives to Solve the Issues Including Advantages and Disadvantages
Solution and Development of Plan of Action

From the Paper:

"The managing directors provide the initial research about a markets potential and initial research into what organizations are in an area to support Randstad. The marketing team then does demographic research and forecasting into the growth potential of the companies Randstad intends to recruit in a particular area, again to answer the question can we sustain an office in this area? Is the staffing demand going to grow with these companies? The district manager is expected to meet the expected growth expectations laid out by corporate. The district manager has an opportunity to provide input into the plan by researching the area and providing information on the environmental factors, competition, regional concerns and economics. The district manager is in the environment while corporate is not; so corporate relies on the district managers to report what is going on in the external environment."

Cite this Case Study:

APA Format

Randstad Management Process (2005, March 17) Retrieved December 07, 2023, from https://www.academon.com/case-study/randstad-management-process-56961/

MLA Format

"Randstad Management Process" 17 March 2005. Web. 07 December. 2023. <https://www.academon.com/case-study/randstad-management-process-56961/>