Promotion Strategies of Anheuser Busch Case Study by scribbler

Promotion Strategies of Anheuser Busch
A review of the promotional strategies of Anheuser Busch, specifically, its alignment with the National Football League (NFL).
# 153254 | 1,184 words | 4 sources | APA | 2013 | US
Published on May 09, 2013 in Business (Companies) , Business (Marketing)


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Description:

The paper identifies the four main promotions that make up a promotional mix, that are advertising, personal selling, sales promotion and publicity, and discusses how putting into place the appropriate promotional mix is vital for the manager of any company. The paper examines the promotional mix of Anheuser Busch and focuses on its re-emergence into the sports world with the deal that it has involving Bud-Light being the official beer of the National Football League (NFL). The paper discusses how Anheuser Busch will continue to spread a message of accountability and community involvement in order to preserve its image and to produce sales, and also explains how Anheuser-Busch will have many occasions for personal selling in affiliation with the NFL.

Outline:
Introduction
Discussion
Conclusion

From the Paper:

"Having good products to sell at attractive prices is often not enough for a company to be successful. In order to produce sales and profits, the benefits of products have to be corresponded to consumers. In marketing, this is usually known as promotion (Promotion - introduction to the promotional mix, n.d.). Figuring out an advertising budget is a challenge that all businesses face. But, as media options have become more plentiful and the racket in the marketplace has gone up, the budgeting decision has developed to be more and more complex. The advertising budgeting decision can be split into two main components. The first is how much should be spent on advertising and promotion, and the second is how the total advertising and promotion money set aside for different media, different products, geographic areas or target markets should be spent. One of the focal points of advertising budgeting has to be figuring out just how significant specific brands are for a given firm or market. Advertisers have to consider the relative significance of price, the product itself, or the brand name before choosing how to assign advertising expenditures (CHAPTER 5, Murphy & Cunningham, Advertising & Marketing Communication Management, n.d.). In order to do this one must look at a company's promotional mix."

Sample of Sources Used:

  • CHAPTER 5, Murphy & Cunningham, Advertising & Marketing Communication Management. (n.d.). Retrieved March 10, 2011, from Web site: http://web.utk.edu/~rhovland/budgethandout.html
  • McCoy, Garrett. (2010). Anheuser-Busch's Return to the Big League. Retrieved March 10, 2011, from Web site: http://www.scribd.com/doc/47629879/MKT501-Mod-4-Case
  • Principles of Marketing Tutorials. (2011). Retrieved March 10, 2011, from Web site: http://www.knowthis.com/principles-of-marketing-tutorials/
  • Promotion - introduction to the promotional mix. (n.d.). Retrieved March 10, 2011, from Web site: http://tutor2u.net/business/marketing/promotion_mix.asp

Cite this Case Study:

APA Format

Promotion Strategies of Anheuser Busch (2013, May 09) Retrieved July 03, 2022, from https://www.academon.com/case-study/promotion-strategies-of-anheuser-busch-153254/

MLA Format

"Promotion Strategies of Anheuser Busch" 09 May 2013. Web. 03 July. 2022. <https://www.academon.com/case-study/promotion-strategies-of-anheuser-busch-153254/>

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