Priceline.com Case Study
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This paper details the beginnings of Priceline.com, an integrated Web-based e-marketing automated system. It looks at Priceline.com's transformation from a limited liability company to a corporation and the marketing hurdles it now faces because of increased competition in the dotcom market place. The paper defines the problems besetting Priceline.com now and offers a solution to the problems.
Cite this Case Study:
Priceline.com Case Study (2003, August 26) Retrieved April 14, 2021, from https://www.academon.com/case-study/priceline-com-case-study-30151/
"Priceline.com Case Study" 26 August 2003. Web. 14 April. 2021. <https://www.academon.com/case-study/priceline-com-case-study-30151/>