Post Modern Organization at EDS Case Study by scribbler

Post Modern Organization at EDS
Analyzes the application of post modern organizational theory to the case of transition at the company EDS as championed by the company leader, CEO Dick Brown.
# 153206 | 1,585 words | 2 sources | APA | 2013 | US
Published on May 06, 2013 in Business (Companies) , Business (Management)

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This paper explains, in the EDS company's case, that post modernism theory underscores the importance of communication as measured by the proactive approach of leadership that leads to a change in the socio-culture of the organization. Next, the author describes the ways that CEO Dick Brown used this theoretical framework to macro change the company's culture thus facilitating an atmosphere based on innovation, which is the product of successful transformational leadership practices. The paper reviews how Brown's leadership linked the internal organizational culture to its external base of clients and its operating environment.

From the Paper:

"The evidence of innovative methods to combat organizational issues, akin to that of the Technocrat in the public sector, is the use of technological resources to drive solutions. Mr. Brown's decision as CEO to incorporate a system to monitor EDS's accounts in real-time digital format using a color signaling output display is an example of the use of a technological resource platform to drive a solution. His vision for EDS provided the reality to the rather grandiose opinion of competitors of the collapsing e-business giant as these competitors were eventually going to enhance competitive practices against the fledgling company.
"Dick Brown had in effect completely reshaped the organization. Aside from the obvious downsizing and the usual cleaning house of executive management, he instituted a new culture that was consistent with modern business practices. For example, the old culture was exemplified by the lack of motivation displayed by executives at the top. The enemy had not been the competitors in the market place, employees considered each other as the enemy and the inhibitor of their earnings potential. Under Brown, the culture transitioned to viewing the competition as the 'enemy' and the co-worker as a team player."

Sample of Sources Used:

  • Gumusluoglu L., Arzu I. "TRANSFORMATIONAL LEADERSHIP and ORGANIZATIONAL INNOVATION: THE ROLES of INTERNAL and EXTERNAL SUPPORT for INNOVATION." The Journal of Product Innovation Management 2009; 26:264-277.
  • Snell, J.. "CHAOS THEORY AND POST MODERNISM. " Education 130.2 (2009): 274-276. Research Library, ProQuest. Web. 13 Dec. 2010.

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APA Format

Post Modern Organization at EDS (2013, May 06) Retrieved July 02, 2022, from

MLA Format

"Post Modern Organization at EDS" 06 May 2013. Web. 02 July. 2022. <>