Philip Morris Companies, Inc Case Study by The Research Group

Philip Morris Companies, Inc
An organizational analysis including products, taxation, competition, cigarette controversy, advertising, strategy, image, global market and positioning.
# 20249 | 3,150 words | 11 sources | 1993 | US
Published on Mar 17, 2003 in Business (Companies)

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From the Paper:

"Philip Morris Companies, Inc. is a leading consumer products company with three major segments: tobacco, food and beer. Each of these strategic business units (SBUs) is a significant force in its respective market; the company is the largest cigarette company in the United States and the largest American food processor. The company is also the second largest brewer of beer (Shea, 1993, p. 1822). In addition to these significant SBUs, the company also has a smaller concern in the financial services market, which has contributed slightly to activities in recent years. This research examines the current status of Philip Morris with particular regard to the company's position in its industry as it enters the future.

In 1992, Philip Morris dominated the domestic cigarette market with approximately a 45 percent market share. Tobacco..."

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