PepsiCo Case Analysis
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The paper provides a detailed assessment of PepsiCo's current market position as well as an assessment of the supplemental and alternate strategies that should be considered in the future. The paper conducts a thorough SWOT analysis, an assessment of the macro environment, an evaluation of industry factors and competitive environment and an internal environment evaluation. The paper also includes an evaluation of the management culture and climate, an evaluation of critical factors, and an identification of PepsiCo's internal strategy.
Suggested Strategy & Support
Suggested Strategy & Support
From the Paper:"PepsiCo was established in 1890 with a strategy focused on creating a soft drink, then called 'fountain' drink, that would be characterized as delicious and would aid its consumers in the digestion while giving an energy boost all at once. In the 1940's under the direction of then CEO Walter Mack, PepsiCo altered its strategy to target African American consumers in an effort to become a more liberal marketer. In the 1970's PepsiCo focused its strategy on simply obtainer a greater level of market share than its closest competitor, Coca-Cola. The 'PepsiCo Challenge' was launched as a new marketing campaign. The theme of the challenge was a "blind" taste test of Pepsi vs. Coke. In 1990, the company introduced 'PepsiCo Stuff' campaign. This marketing venture was designed to allow customers to earn points when they purchased PepsiCo products that could then be cashed in for PepsiCo merchandise."
Sample of Sources Used:
- Bateson, S. (2009, October). Childhood obesity targeted by anti-junk food ads. Retrieved November 24, 2009, from http://news.google.com/news/url?sa=t&ct2=us%2F0_0_s_0_0_t&usg=AFQjCNEYOr9BOZu48pyWDsTX_jqh1G-W6A&cid=1452080305&ei=8bvhSrvbE4H29QSnwc_uAw&rt=SEARCH&vm=STANDARD&url=http%3A%2F%2Fwww.huliq.com%2F8684%2F87697%2Fchildhood-obesity-being-targeted-anti-junk-food-ad-campaigns.
- Bottled water market share volume increased in 2008. (2009, April). Retrieved November 24, 2009, from http://www.bottledwater.org/public/2009%20Releases/Shareinc.htm.
- Brooker, K., & Burke, D. (2006, February 6). The Pepsi machine. Fortune, 153(2), 68-72. Retrieved November 23, 2009 from http://web.ebshost.com.dbproxy.tamut.edu/ehost/delivery?vid=5&hid=13&sid=78a141.
- Canavan, T. (2009, October). PepsiCo is cornerstone partner for new stadium. Retrieved November 24, 2009, from http://www.google.com/hostednews/ap/article/ALeqM5g6zDqrN0C0BL7EcZ5Jm3sa786MygD9BG83NG0.
- Elliott, S. (2009, February 22). Tropicana discovers some buyers are passionate about packaging. Retrieved November 25, 2009, from http://www.nytimes.com/2009/02/23/business/media/23adcol.html.
Cite this Case Study:
PepsiCo Case Analysis (2010, March 17) Retrieved May 27, 2020, from https://www.academon.com/case-study/pepsico-case-analysis-118927/
"PepsiCo Case Analysis" 17 March 2010. Web. 27 May. 2020. <https://www.academon.com/case-study/pepsico-case-analysis-118927/>