Pacific Express in Kava Case Study by Nicky

A look at setting up the Pacific Express office in Kava.
# 150306 | 869 words | 6 sources | APA | 2012 | US
Published on Jan 30, 2012 in Business (Companies) , Business (Industries) , Business (International)

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This paper describes how setting up the Federal Express office in Kava was a more challenging task than initially assumed. First, the paper describes why the company,known as PacEx, was asked to open an office in Kava. The objectives of the PacEx marketing campaign are then described in a list format. Next, the paper addresses the challenges they expect to encounter with the work force, particularly noting cultural barriers. The paper concludes by stating that despite anticipated challenges with the indigenous workforce, ultimately it is hoped that the employees of PacEx will be the basis for fruitful commercial relations with the American organization, which could bring several future gains.

From the Paper:

"Once the logistics and marketing parts of the business are handled, it is necessary to address the matter of the human resources. This constitutes the pillar of not just the expansion desire, but also the business success in its own. As it was previously mentioned however, the activity of working with the local employees is expected to raise some challenges. A first of these limitations is given by the local history of Kava in the meaning that the island only regained its independence three years ago. This translates into the fact that democracy is a fairly estranged concept, the population is generally used to being subjected and the employee in Kava will reveal several differences from the staff members in the western societies. With the use of problem formulation techniques and tools, it becomes obvious that the issue of employee training is a pivotal one. It is as such necessary to assess it in light of the negative consequences it might generate, the resources available to the company so that it reduces the threat of the problem and finally, the criteria which need to be satisfied in order to state that the problem has been resolved."

Sample of Sources Used:

  • Canwell, D., 1998, Marketing Campaigns, Cengage Learning EMEA
  • Wherther, W.B., Chandler, D., 2005, Strategic Corporate Social Responsibility: Stakeholders in a Global Environment, SAGE
  • 2009, Our Company - Mission, Strategy, Values, FedEx Website, last accessed on August 10, 2009
  • 2009, Our Customers, FedEx Multimedia Center, last accessed on August 10, 2009
  • Problem Formulation, Principia Cybernetica Web, last accessed on August 10, 2009

Cite this Case Study:

APA Format

Pacific Express in Kava (2012, January 30) Retrieved June 06, 2023, from

MLA Format

"Pacific Express in Kava" 30 January 2012. Web. 06 June. 2023. <>