Nike's International Business Environment Case Study by Kien

Nike's International Business Environment
An analysis of Nike Corporation's international business environment.
# 153589 | 2,499 words | 11 sources | APA | 2013 | KE
Published on Jul 04, 2013 in Business (International) , Business (Marketing) , Business (General)

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This paper critically analyzes the business environment in which the global Nike Corporation operates as well as the business strategies adopted by the company. The paper provides an analysis of Nike's political, economic, social and legal environment, as well as a SWOT analysis, and discusses the company's strategic responses to various aspects of the international business environment. The paper highlights the significant influences of various environmental factors on Nike's business strategies.

Pest Environmental Analysis
SWOT Analysis

From the Paper:

"Nike Corporation is a sports apparel and clothing industry incepted in 1968 by Bill Bowerman and its current Chief Executive Officer Philip Knight. Though founded under the name Blue Ribbon Sports, the name was later changed to Nike to reflect its new line of concentration; manufacturing of sportswear and apparels. It is a renowned manufacturer and supplier of sporting footwear and apparels and has its headquarters in Beaverton, United States. Nike is registered in the New York stork stock exchanges where its shares trade. The company deals in a wide range of sports products which conspicuously bear the Nike brand. These include skate boarding equipments, golf equipments, sports footwear, and clothing apparels, among many others (Ohio University, n.d).
"Nike Corporation operates internationally, having established subsidiaries such as Converse, Harley International and Umbro in various international locations (Manners, 2009). As part of its business operations, Nike combines its sports apparels and equipment manufacturing efforts with retails operations where it runs various retail stores under its brand name in various locations."

Sample of Sources Used:

  • Brooks, I., Weatherston, J., & Wilkinson, G. (2004). The International Business Environment [. New York: Financial Times/ Prentice Hall.
  • Chen, H.-L. (2009). Effects of country variables on young generation's attitude towards American products: a multi-attribute perspective. Journal of Consumer Marketing , 26 (3), 143 - 154.
  • Dana, L. P., & Anderson, R. B. (2007). International handbook of research on indigenous entrepreneurship. Camberley: Edward Elgar Publishing.
  • Jackson, S. R., Sawyers, R. B., & Jenkins, J. G. (2008). Managerial Accounting: A Focus on Ethical Decision Making. New York: Cengage Learning.
  • Jeffrey. (2001). The Association of Southeast Asian Nations (Asean). Southeast Asian Affairs , 1.

Cite this Case Study:

APA Format

Nike's International Business Environment (2013, July 04) Retrieved December 10, 2023, from

MLA Format

"Nike's International Business Environment" 04 July 2013. Web. 10 December. 2023. <>