New Venture Creation Case Study by Hans

An exploration of the entrepreneurial process in relation to a new business start up, The Blue Glass.
# 149752 | 2,772 words | 14 sources | APA | 2010 | GB
Published on Dec 30, 2011 in Business (Companies) , Business (Business Plans)

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This paper gives an overview of the entrepreneurial and new venture creation process in the context of a case study organisation, The Blue Glass, a small independent wine merchant. The paper includes a consideration of a wide range of issues including venture development, the external environment and personnel analysis. The report also makes reference to key analytic tools including Porter's five forces framework and external environmental scanning. The paper concludes that the Blue Glass represents a successful business start up which has in many ways followed the stages and processes of venture development as highlighted by the literature.

Developing the Venture
The External Environment
Personnel Analysis
Future Changes

From the Paper:

"One of the key factors of production may be seen as that of the factor of entrepreneurship in itself which largely comes from the people involved in a venture (Keat and Young 2009). In the case study organisation, the business takes the legal form of a sole trader, meaning that the owner takes sole responsibly for the operations, rewards and liabilities of the business. Whilst the legal structure has a number of advantages in that the business as an entity is easy to set up requiring only the notification to the relevant tax authorities and the setting up of an appropriate banking facility, there are also a number of drawbacks for both the owner and the business. From the owners' perspective, the major drawback would seem to be that of unlimited liability, this is to say that in the eyes of the law there is no separation between the assets and liabilities of the owner and the business as such, and should the Blue Glass get into financial difficulties, creditors may have a claim in the personal assets of the owner as well as the business assets of the entity (Mullins 2007). Other problems with the business may be seen as related to the specialisation of labour, here one can see that the sole trader legal structure in its self does not impose a limit upon the such considerations but is an indication that the business in question is likely to be a small one."

Sample of Sources Used:

  • Brealey, R, A, Myers, S, C, Franklin, A. 2006. Principals of corporate finance. 8th ed. London: McGraw-Hill.
  • Business Link. 2010. The essential elements of a business plan. Available online at: [Accessed on 04/05/10].
  • CIM 2009. Mission statement. Available online at: [Accessed on 04/05/10].
  • Grant, R, M. 2008. Contemporary strategy analysis. 6th ed. Oxford: Blackwell Publishing.
  • Johnson, G, Scholes, K, Whittington, R. 2008. Exploring corporate strategy Text and cases. 8th Ed. Harlow: FT Prentice Hall.

Cite this Case Study:

APA Format

New Venture Creation (2011, December 30) Retrieved May 23, 2022, from

MLA Format

"New Venture Creation" 30 December 2011. Web. 23 May. 2022. <>