Netflix versus Blockbuster versus Video-on-Demand Case Study by TrailofAs

Netflix versus Blockbuster versus Video-on-Demand
A case study of Netflix Inc., showing that it is ahead of its competition and why it will stay ahead.
# 113508 | 7,691 words | 20 sources | MLA | 2008 | US

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This paper presents a detailed case study of Netflix Inc., with financial statistics for the years 2003-2007. The writer demonstrates that Netflix is a market leader in a growing industry and positioned for continual growth as well as expansion to new and developing markets. The writer explains Netflix's current growth strategy, consisting of leveraging, customer service, and expansion, and gives a detailed SWOT analysis. Suggestions are provided for successfully implementing all aspects of the company's growth strategy, including detailed financial calculations, and recommendations for dealing with all aspects of the changes involved. The writer concludes that the new strategy should guarantee Netflix's continued success over at least the next 10 years. This paper contains tables and figures.

Current Financial Health
Profitability Ratios
Liquidity Ratios
Leverage Ratios
Current Strategic Plan
Industry Analysis
New Entrants
Substitute Products
Key Success Factors
Plan of Action
Financial Vision
Milestones, expectations, and variables
Implementing Changes
Avoiding Errors
Handling Resistance
Internal Changes
Measuring Success

From the Paper:

"The market for online DVD rentals seems to be experiencing a steady growth, mostly at the expense of brick and mortar retailers or rental locations. This may be a result of any of the following: constantly increasing number of people who are able to connect to the internet, negative experiences in purchasing or renting in brick and mortar stores, or people who are simply looking for new ways to save some money. However, the competitors are constantly trying to develop new ways to attract customers, and one innovation could be enough to slow down, or even stop the growth of online DVD rental business."

Sample of Sources Used:

  • Blockbuster. 5 July 2008 <>.
  • Blockbuster Inc Form 10-K 2007. Washington D.C: United States Securities and Exchange Commission, 2008.
  • Compete. 11 July 2008 <>.
  • Google Finance. 5 July 2008 <>.
  • "Historical BAA Bond Yields." Federal Reserve. 13 July 2008 <>.

Cite this Case Study:

APA Format

Netflix versus Blockbuster versus Video-on-Demand (2009, April 16) Retrieved April 20, 2021, from

MLA Format

"Netflix versus Blockbuster versus Video-on-Demand" 16 April 2009. Web. 20 April. 2021. <>