Nestle Case Study by supercalifragilistic

Nestle
A review of the Nestle Corporation.
# 96188 | 1,042 words | 4 sources | APA | 2006 | US
Published on Jun 26, 2007 in Business (Companies) , Business (International) , Business (Management) , Business (Marketing) , Nutrition (Food)


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Description:

This paper takes a look at the Nestle Corporation, said to be one of the multinationals whose presence in several industries rather than just one is equivalent to a complete vertical or horizontal diversification. According to the paper, Nestle has diversified from the traditional food-related products, such as dairy products, breakfast cereals or chocolate and ice cream, into pet care, childcare (baby foods especially), wellness and nutritional solutions, as well as beverages and bottled waters.

Sample of Sources Used:

  • Business Principles. On the Internet at http://www.nestle.com/All_About/Business_Principles/Business+Principles.htm. Last retrieved on November 21, 2006
  • Nutrition in Action; May 2004. On the Internet at http://www.cspinet.org/nah/index.htm. Last retrieved on November 21, 2006
  • Ball, Deborah. With Food Sales Flat, Nestle Stakes Future on Healthier Fare. The Wall Street Journal. March 2004. On the Internet at http://www.truthabouttrade.org/article.asp?id=1491. Last retrieved on November 21, 2006
  • Lu, Zhang. Cold competition. China Business. March 2006. On the Internet at http://www.chinadaily.com.cn/english/doc/2006-03/20/content_546914.htm. Last retrieved on November 21, 2006

Cite this Case Study:

APA Format

Nestle (2007, June 26) Retrieved December 02, 2023, from https://www.academon.com/case-study/nestle-96188/

MLA Format

"Nestle" 26 June 2007. Web. 02 December. 2023. <https://www.academon.com/case-study/nestle-96188/>

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