Microsoft PR and Advertising Case Study by cee-cee

Microsoft PR and Advertising
A presentation of the PR and advertising approach of the Microsoft Company with recommendations for a future integrated marketing communication campaign.
# 115051 | 3,145 words | 10 sources | APA | 2009 | US
Published on Jul 03, 2009 in Business (Companies) , Business (Marketing) , Advertising (Product-Specific)

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This paper presents an analysis of the present approach of the Microsoft Company to PR and advertising. The analysis highlights the strengths and the weaknesses of the present initiatives of the company in this field. Furthermore, the paper includes suggestions and recommendations for a future integrated marketing communication campaign for Microsoft.

Table of Contents:
Part A. Introduction
Letter of transmittal to CEO
Executive summary
Formal introduction
Current Advertising and PR activity
Main PR /Advertising approach
IMC strategy for Microsoft
IMC mix
IMC components
Advantages and disadvantages
Specific roles
Media strategy
Conclusions and recommendations

Sample of Sources Used:

  • 2007, Microsoft, Brand Profile, Superbrands UK
  • 2008, Microsoft [online], available at
  • 2005, Microsoft Xbox- It's good to play together, New York American marketing Association, EFFIE Awards
  • Buehrer T., Ward C., 1999, Creating an online advertising effectiveness program for Microsoft Advertising ,Research Foundation, Towards Validation - Online Research
  • Buehrer T., Ward C., 1999, Measuring the impact of online advertising leanings from Microsoft online's as effectiveness research program, Advertising Research Foundation, Marketing Accountability, June 1999,

Cite this Case Study:

APA Format

Microsoft PR and Advertising (2009, July 03) Retrieved July 02, 2022, from

MLA Format

"Microsoft PR and Advertising" 03 July 2009. Web. 02 July. 2022. <>