Merrill Lynch Strategic Plan Alignment Case Study by ResearchRiter

Merrill Lynch Strategic Plan Alignment
A discussion of the requirements for Merrill Lynch's strategic plan.
# 125513 | 1,000 words | 16 sources | APA | 2008 | US
Published on Dec 01, 2008 in Business (Companies)

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This paper examines Merrill Lynch's treatment of internal and external stakeholders and its short- and long-term plans, aligning these with the requirements for a strategic plan.

From the Paper:

"Merrill Lynch's positioning strategy calls for a strategic plan that promotes risk management to ensure appropriate returns on its stockholders' equity, yet investment in opportunities for growth and diversification that take advantage of the firm's strengths and global client franchise. In addition, the company puts a premium on providing value-added advice, products and services and on developing employee talent and leadership to its full potential to achieve superior results. This paper will examine the degree of alignment between Merrill Lynch's..."

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APA Format

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MLA Format

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