Merrill Lynch Strategic Plan Case Study by ResearchRiter

Merrill Lynch Strategic Plan
An outline of what Merrill Lynch's strategic plan should include.
# 125509 | 750 words | 6 sources | APA | 2008 | US
Published on Dec 01, 2008 in Business (Companies)

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This paper describes what Merrill Lynch's strategic plan must contain and address.

From the Paper:

'Merrill Lynch's strategy needs to be predicated on its mission, vision and values. The company's mission is; "Prepare young people for tomorrow by arming them with the knowledge and know-how essential for financial and career success." (Bunton) This mission statement does not actually reflect the company's primary business, financial management and advisory, so it will be changed to; "Provide financial management and advisory services that empower clients through knowledge and know-how that promote financial and career success." Its vision is a prepared workforce equipped for..."

Cite this Case Study:

APA Format

Merrill Lynch Strategic Plan (2008, December 01) Retrieved August 15, 2022, from

MLA Format

"Merrill Lynch Strategic Plan" 01 December 2008. Web. 15 August. 2022. <>