Merrill Lynch Strategic Plan
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This paper describes what Merrill Lynch's strategic plan must contain and address.
From the Paper:'Merrill Lynch's strategy needs to be predicated on its mission, vision and values. The company's mission is; "Prepare young people for tomorrow by arming them with the knowledge and know-how essential for financial and career success." (Bunton) This mission statement does not actually reflect the company's primary business, financial management and advisory, so it will be changed to; "Provide financial management and advisory services that empower clients through knowledge and know-how that promote financial and career success." Its vision is a prepared workforce equipped for..."
Cite this Case Study:
Merrill Lynch Strategic Plan (2008, December 01) Retrieved January 28, 2022, from https://www.academon.com/case-study/merrill-lynch-strategic-plan-125509/
"Merrill Lynch Strategic Plan" 01 December 2008. Web. 28 January. 2022. <https://www.academon.com/case-study/merrill-lynch-strategic-plan-125509/>