Merck Case Study by The Research Group

Case study analyzing the strengths, weaknesses, opportunities, & threats of pharmaceutical giant Merck, called by some the best run company in America.
# 20849 | 1,800 words | 12 sources | 1994 | US
Published on Mar 04, 2003 in Business (Companies)

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From the Paper:

"Merck is a leading U.S. drug company that has also entered the evolving field of biotechnology. The company is seeking to remain competitive, and tap into a potentially lucrative means of developing new treatments for disease. Merck has been the undisputed leader of the prescription drug industry. The company has examined the external environment and changes taking place there. They have also examined the opportunities available because of new technologies, which can be threats as other companies are also turning to new techniques. The company determined in 1992 that it needed to enhance its position, and it merged with Medco, a medical distribution company, as a way of diversifying within its field while also using the information gathered through Medco to develop new products and strategies. A strategic plan for Merck today involves increased R&D and the adopt.."

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