McDonald's Strengths Case Study by Nicky

An assessment of McDonald's promotional strategies, sales success and management.
# 145996 | 1,473 words | 7 sources | MLA | 2010 | US
Published on Dec 12, 2010 in Business (Companies) , Business (Management) , Business (Marketing)

$19.95 Buy and instantly download this paper now


The paper evaluates McDonald's marketing and promotional strategies, leadership training and development programs, and its continued ability to compete on value over price. The paper shows how these three aspects all contribute to the creation of an organization that is highly resilient and resistant to the economic downturn the country is going through today. The paper also includes a financial analysis that shows how McDonald's has also been able to attain significant operating efficiencies.

McDonald's Promotion Strategies
McDonald's Success in the Market
McDonald's Management Leadership

From the Paper:

"One of the strengths of McDonald's is its promotion strategies. Their ability to execute Integrated Marketing Campaigns (IMC) and strategies is considered by many fast food retailing executives to be among the best in globally in their specific area of the industry. Industry analysts and thought leaders point to McDonald's ability to consistently support their branding strategies with exceptional high levels of execution (Macrae, Parkinson, Sheerman, 13) further supporting the expectations their brands create. McDonald's is also concentrating on their core unique value proposition to continually underscore their commitment to quality over and above just competing on price (Odell, 36). Since the company adopted this mindset with a stronger focus on quality and differentiation on new products including McCafe (Wright, Frazer, Merrilees, 442) which have been promoted in selected metro markets as a viable alternative to a trip to Starbuck's for coffee and a snack, the company's promotions strategies have shown their impact on sales."

Sample of Sources Used:

  • Pat Galagan "OLD SCHOOL GETS NEW ROLE. " T + D 1 Nov. 2006: 36-39,4. ABI/INFORM Global. ProQuest. 24 Feb. 2009
  • Joyce Jenkins. . "Cooking Up a Recipe for Effective Leadership. " Leadership in Action 28.1 (2008): 16. ABI/INFORM Global. ProQuest. 23 Feb. 2009
  • Macrae, Chris, Parkinson, Stephen, Sheerman, Janette. "Managing marketing's DNA: The role of branding. " Irish Marketing Review 8.(1995): 13. ABI/INFORM Global. ProQuest. 23 Feb. 2009
  • James P. Miller. . "McDonald's reports strong January sales. " McClatchy - Tribune Business News 10 February 2009, 12 - 14. ABI/INFORM Dateline. ProQuest. 21 Feb. 2009
  • Patricia Odell. "MmM...McDonald's. " Promo 1 Nov. 2007: 36. ABI/INFORM Trade & Industry. ProQuest. 21 Feb. 2009

Cite this Case Study:

APA Format

McDonald's Strengths (2010, December 12) Retrieved March 26, 2023, from

MLA Format

"McDonald's Strengths" 12 December 2010. Web. 26 March. 2023. <>