McDonald's: A U.S. Company with Global Operations Case Study by scribbler

McDonald's: A U.S. Company with Global Operations
An examination of the success of McDonald's as a global corporation.
# 153028 | 916 words | 5 sources | APA | 2013 | US
Published on May 01, 2013 in Business (Companies) , Business (International) , Economics (General)


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Description:

The paper discusses the impact of McDonald's on globalization and relates that the firm has changed the social rhythms of countless families in countless nations. The paper then addresses one of the most unique aspects of McDonald's that is the way it is able to take its standardized format of fast food and adapt it to local needs and preferences; the paper shows how by capitalizing upon certain core aspects of its famous brand, while still making itself 'local' enough to be palatable to the national cuisine and buying habits, McDonald's is managing to stay strong. The paper notes that while once demonized as a symbol of all that was bad about America, today, McDonald's is more popular than ever before, even in a weak economy. The paper highlights how McDonald's flexibility and standardization enables it to adapt in that it slashes prices when times are hard and caters to a need to look more upscale and nutritiously conscious when there are calls for it to 'clean up' its image.

Outline:
McDonald's Outside of the US
Economic Concepts
How these Economic Concepts can be Used to Address the Firm's Problems and Opportunities
Economic and Political Policies
How McDonald's Uses Technology to Strategic Advantage
The Impact of Globalization on the Firm

From the Paper:

"One of the most unique aspects of McDonald's is the way it is able to take its standardized format of fast food and adapt it to local needs and preferences. For example, it includes country-specific items to suit the local palate in many locations, such as crafting the traditional Middle Eastern snack food the shawarma into a McShawarma in Israel. "In the United Kingdom, the company is introducing a hamburger called the 'Limited Edition Deluxe' with bacon, served on a ciabatta roll, with 'mature' cheddar, Batavia lettuce, grilled onions, tangy tomato relish, and garlic mayonnaise" (Gershman 2008). Globalization has also proved to be an impressive risk management strategy for McDonald's--although its fortunes have rebounded somewhat after the recent recession, as people are seeking out less expensive places to dine, in the wake of the popular documentary Super Size Me, people began to shun McDonald's in the US, because of health concerns. However, in less calorie-obsessed nations, McDonald's sales figures remained strong. "You look at the proliferation of restaurants outside the U.S. since the last big recession, in 1990 to 1991. It's an enormous offset. Half our sales come from abroad," says the company's current CEO Jim Swift (Griswald 2008)."

Sample of Sources Used:

  • Burgess, Steve. (2010, November 23). The origins of cult fast food restaurants. Minianville. Retrieved November 23, 2010 at http://www.minyanville.com/special-features/articles/McDonalds-McDonald-brothers-Ray-Kroc-history/11/23/2010/id/31222
  • Gershman, Jacob. (2007, July 28). McDonald's takes Paris. NY Sun. Retrieved November 23, 2010 at http://www.nysun.com/national/mcdonalds-takes-paris/57654/
  • Griswald, Daniel. (2008). McDonald's CEO on eating your vegetables and globalization.Cato Institute. Retrieved November 23, 2010 at http://www.cato-at-liberty.org/mcdonalds-ceo-on-globalization-and-eating-your-vegetables/
  • Scheuerman, William. (2010, June 4). Globalization. The Stanford Encyclopedia of Philosophy.Retrieved November 23, 2010 at http://plato.stanford.edu/entries/globalization/
  • When the global economy's a lemon, sell lemonade. (2010, July).Burger Business. RetrievedNovember 23, 2010 at http://www.burgerbusiness.com/?p=5324

Cite this Case Study:

APA Format

McDonald's: A U.S. Company with Global Operations (2013, May 01) Retrieved December 03, 2020, from https://www.academon.com/case-study/mcdonald-a-us-company-with-global-operations-153028/

MLA Format

"McDonald's: A U.S. Company with Global Operations" 01 May 2013. Web. 03 December. 2020. <https://www.academon.com/case-study/mcdonald-a-us-company-with-global-operations-153028/>

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