Marketing of Ford Motor Company Case Study by ResearchRiter

Marketing of Ford Motor Company
An analysis of the role of marketing in the Ford Motor Company.
# 121267 | 1,000 words | 4 sources | APA | 2008 | US
Published on Dec 01, 2008 in Business (Companies) , Business (Marketing)

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The paper considers three challenges facing the Ford Motor Company, how those challenges impact the marketing mix and how the marketing mix can be changed to meet those challenges. The paper also considers the limitations of marketing.

From the Paper:

"The Ford Motor Company was once a cornerstone of the American economy. Henry Ford's innovative use of the assembly line changed manufacturing not just in the United States but around the world. While Henry Ford understood some aspects of the marketing mix-such as lowering prices to expand market share-he did not understand other aspects such as product. It is Henry Ford who is credited with saying consumers can have any color they want as long as it's..."

Cite this Case Study:

APA Format

Marketing of Ford Motor Company (2008, December 01) Retrieved December 15, 2019, from

MLA Format

"Marketing of Ford Motor Company" 01 December 2008. Web. 15 December. 2019. <>