Marketing Audit: Jiffy Lube Case Study by Calwriter

This paper presents an analysis of the market and growth potential of the Jiffy Lube company. The paper begins with a brief report on the company's origins and then takes a look at the environmental aspects affecting the company's market such as demographics, customers, and competition. Next, the paper describes the marketing objectives and strategies of the company and provides information about Jiffy Lube's product line. Finally, the paper concludes with recommendations for increasing Jiffy Lube's market share.

Executive Summary
Environmental Aspects
Demographics
Customers
Competition
Marketing
Objectives
Strategies
Tactics
The 4 Ps
Product
Price
Place
Promotion
Organization
Conclusion