Management at General Mills Inc. Case Study by Master Researcher

Management at General Mills Inc.
An overview of the business strategy of General Mills Inc..
# 37326 | 2,400 words | 11 sources | APA | 2002 | US
Published on Nov 06, 2003 in Business (Companies) , Business (Management)

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This paper provides the history of General Mills and then analyzes the governing principles of the company, its innovations and business practices, its management structure and corporate responsibility. The paper concludes that the leadership style in this company is forward looking as the CEO and others work to correct current problems and strengthen the core business of the company for the future. The paper posits that the company has benefited from this style in the past and likely will again.

Governing Principles
Innovations and Business Practices
Strengths and Weaknesses
Corporate Responsibility

From the Paper:

"General Mills, Inc. is one of the leading breakfast cereal companies in the world. The company produces such well known brands as Cheerios, Chex, Cocoa Puffs, Kix, Total, Trix, and Wheaties. The company also produces some of the best names in other food lines, such as Gold Medal flour, Bisquick baking mixes, Betty Crocker dessert mixes, Hamburger Helper dinner mixes, Yoplait yogurt, Pop Secret microwave popcorn, and Nature Valley granola bars. The company markets its products in more than 90 countries worldwide. Two of the joint ventures producing much of this activity are a 50 50 enterprise with Nestl S.A. called Cereal Partners Worldwide, which makes and sells ready to eat cereals outside North America; and Snack Ventures Europe, a venture with PepsiCo, Inc. which is 40.5 percent owned by General Mills and which makes and markets snack foods in continental Europe. General Mills also has a foodservice unit, and this markets products under the company's various brands to educational, hospitality, and healthcare institutions; convenience stores; and vending machine operators ("General Mills, Inc.," 2001)."

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APA Format

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