Lufthansa and Globalization Strategy Case Study by JPWrite

Lufthansa and Globalization Strategy
Examines how this German airline is moving into a more global arena.
# 66354 | 3,438 words | 6 sources | MLA | 2005 | US
Published on Jun 10, 2006 in Business (Companies) , Business (Industries) , Aviation, Aeronautics (General)

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Lufthansa has moved from a "regional monopolist" to become a major player in the international air services industry. The formation of the Star Alliance and Lufthansa's continuing acquisition of regional carriers has provided the impetus for Lufthansa to move into the global arena in a major way. This paper reviews the processes by which Lufthansa can now optimize its strategic global alliances and draws on comparison with other airline groups which have adopted similar strategies. An analysis of Lufthansa's organizational structure and its appropriateness for its new corporate structure is also provided, as well as recommendations as to how Lufthansa can continue its corporate growth to become a leader in the global air industry into the 21st century.

Paper Outline:
Analysis of Lufthansa's Structure
To What Extent Should Lufthansa Internationalize Its Costs?
What Management Development Procedures Might Lufthansa Need to Develop
How Can Lufthansa Maintain the Momentum Required to Become a Leading Global Airline into the 21st Century?
Works Cited

From the Paper:

"Among the key benefit to customers of Star Alliance airlines are its "Rewards and Recognition" program. Any member of any Star Alliance frequent flyer program can accumulate and redeem mileage points on all scheduled flights operated by all alliance airlines. This additional incentive to international travelers has clearly paid off for Lufthansa. The Star Alliance also offers frequent flyer miles collected on paid qualifying Star Alliance flights count toward achieving "top-tier status" in the frequent flyer plan of the traveler's choice."

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