Lonely Planet Case
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This paper examines ways in which Lonely Planet Publications could take advantage of the structure that management science has to offer without ruining its creative corporate culture. The paper contends that creating a spin-off distribution company is the best answer to Lonely Planet's difficulties. The paper believes that such a company can have a more professional culture that will make it easier to deal with distributors and other business partners.
From the Paper:"Lonely Planet is functioning at this time like a Jellyfish. It is a large group of independently minded people working on personal projects that tend toward a common goal. Such organizations can get rather large, but they do have a maximum size. Furthermore, like jellyfish in water, such an organization needs a buoyant market environment to keep them afloat. If the company gets too large or if the industry becomes less favorable, companies without a management structure will collapse in upon themselves like a..."
Cite this Case Study:
Lonely Planet Case (2008, December 01) Retrieved September 18, 2020, from https://www.academon.com/case-study/lonely-planet-case-121508/
"Lonely Planet Case" 01 December 2008. Web. 18 September. 2020. <https://www.academon.com/case-study/lonely-planet-case-121508/>