Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Case Study

Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property
This paper discusses the legal and ethical issues in marketing, advertising, intellectual property, and regulation of product safety.
# 154161 | 2,423 words | 4 sources | 2014 | BG
Published on Apr 14, 2015


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From the Paper:

"Marketing and advertising play an important role in different types of industries. These aspects represent essential channels for companies to communicate with their customers and access their mind to increase awareness about offered products and services (Marta et al., 2013). Proper marketing and advertising activities turn out to impact positively the profitability and sales of contemporary organizations. Therefore, before choosing any medium of marketing or advertising, it is a basic step for a company to give consideration to all legal and ethical issues to ensure that they increase the ratio of customers to purchase goods and services, thereby increase its profitability. If companies do not give proper consideration to ethical and legal issues in marketing, advertising, intellectual property, and regulation of product safety, this may refrain customers from seeking a company's products and services, and in turn, may negatively affect the company's direct sales, brand image and reputation (Shaw, 2012). From an ethical perspective, the aspects of adhering to a distinct social code and organizational morale have become fundamental.
"From the analysis, it has been indicated that PharmaCARE's need to increase its sales of AD23 for Alzheimer's disease and some serious arguments of the scenario show the validity of significant ethical issues, which should be reconsidered and properly addressed. The ethical issues violated by PharmaCARE are selling the AD23 diabetes drugs without any Food and Drug Administration scrutiny and establishing the company's personal wholly-owned subsidiary. With the collaboration of another company, CompCARE, PharmaCARE started selling the medicines directly to consumers, which is considered unethical act (Shaw, 2012). Under the Comprehensive Environmental Response, Compensation and Liability Act, it can be said that PharmaCARE has violated the basic lawful provision by putting the public in danger. Public health is a main concern, since the basic idea is to contribute to the public's wellbeing, rather than violating this condition when manufactured drugs are offered to consumers without any inspection and approval by the FDA. However, in this scenario drugs were also offered to individuals directly, as they have not passed any testing procedures (Marta et al., 2013). On the contrary, such drugs were continually distributed among the public, which increased the rate of death linked with their intake."

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APA Format

Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property (2015, April 14) Retrieved May 23, 2019, from https://www.academon.com/case-study/legal-and-ethical-considerations-in-marketing-product-safety-and-intellectual-property-154161/

MLA Format

"Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property" 14 April 2015. Web. 23 May. 2019. <https://www.academon.com/case-study/legal-and-ethical-considerations-in-marketing-product-safety-and-intellectual-property-154161/>

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