Leadership Ethics and the Chinese Dairy Industry
A study on how consumers evaluate the ethics and social responsibility issues in the Chinese dairy industry.
# 154144 | 870 words | 3 sources | 2014 |
Published on Mar 30, 2015
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From the Paper:"This paper will outline the methodology used, the type of research design and the problems faced in the research. In addition, the paper will cover the research strategy and the techniques that were used in collecting data and the reason I chose those techniques. It will analyze the limitations of the research design. The research strategy adopted was to investigate consumers' valuation relating to the ethics and social responsibility issues in dairy products.
"The main data collection techniques in this research study included surveys and interviews, which was to be carried out on consumers of dairy products. The fieldwork was conducted through a survey on twenty Chinese consumers about their awareness and attitudes toward dairy industry in China and products from other countries. Among the consumers interviewed were ten married people and ten unmarried.In addition, the information was also based on gender differences in their attitudes and awareness. The paper will have three sections in which the first will identify the problems faced in the setting and conducting a survey. The next section will outline the major themes from the data and finally a summary of the results.
"Problems: Setting up the interview questions was not very demanding since the questions to be asked were only five. The actual interview was faced with the challenge of communication in some instances and other respondents had to help in translation. The response from married people was completely different from the unmarried possibly because the married consume the products through feeding their little children. The data collected seemed to give different results; therefore, the survey had to be changed design to a flexible one so that the information could be gotten from various respondent groups. A target group of thirty respondent was to be chosen so that it contained children, youths and adults. Most of the respondents were in a hurry to answer the questions and the concern of whether they had given correct answers was possible."
Cite this Case Study:
Leadership Ethics and the Chinese Dairy Industry (2015, March 30) Retrieved July 12, 2020, from https://www.academon.com/case-study/leadership-ethics-and-the-chinese-dairy-industry-154144/
"Leadership Ethics and the Chinese Dairy Industry" 30 March 2015. Web. 12 July. 2020. <https://www.academon.com/case-study/leadership-ethics-and-the-chinese-dairy-industry-154144/>