Kudler Fine Foods: Market Research Case Study by scribbler

Kudler Fine Foods: Market Research
A market research plan for Kudler Fine Foods.
# 152639 | 1,270 words | 2 sources | APA | 2013 | US
Published on Apr 08, 2013 in Business (Companies)

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This paper attempts to determine a strategy that will address the short and long term needs of the Kudler Fine Foods. The paper examines areas where additional marketing resources / research may be needed and how competitive intelligence analysis, can improve the company's marketing strategy / tactics. The paper further looks at how, together, these different elements can provide the greatest insights, as to the short and long term issues that need to be addressed.

Areas where Additional Marketing Resources / Research are Needed
Competitive Intelligence / Analysis

From the Paper:

"Kudler Fine Foods is at a cross roads of their business, where they have enough success and exposure that they can expand dramatically. However, if the company fails to take advantage of this opportunity, an outside competitor could enter the Southern California market. Therefore, it is in the company's best interest to look at ways to: increase the types of products they offer and improve the services they are providing to consumers. These two factors will help them to aggressively expand into a variety of different markets. To achieve this objective, Kudler Fine Foods could increase their overall earnings growth on quarterly basis. This would help to increase the total amount of liquidity that will be needed to expand. At the same time, the company must be identifying key markets easily to adapt to. (McQuarrie, 2006, pp. 9 - 12)"

Sample of Sources Used:

  • Competitive Intelligence. (2010). Retrieved July 14, 201 from Entrepreneur website: http://www.entrepreneur.com/encyclopedia/term/82080.html
  • McQuarrie, E. (2006). Relationship of Business Strategy to Market Research. The Market Research Tool Box. (pp. 9 - 12). Thousand Oaks, CA: Sage Publishing.

Cite this Case Study:

APA Format

Kudler Fine Foods: Market Research (2013, April 08) Retrieved November 29, 2022, from https://www.academon.com/case-study/kudler-fine-foods-market-research-152639/

MLA Format

"Kudler Fine Foods: Market Research" 08 April 2013. Web. 29 November. 2022. <https://www.academon.com/case-study/kudler-fine-foods-market-research-152639/>