Kudler Fine Foods Frequent Shopper Program Case Study

Kudler Fine Foods Frequent Shopper Program
An overview of the development of a frequent shopper program for a food company.
# 147743 | 930 words | 1 source | APA | 2011


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Description:

This paper explains how a company, known as Kudler Fine Foods, can create a frequent shopper program that will be computer-based to increase the company's revenue. The paper also includes the legal, ethical, security, and financial aspects of such a program. The paper also discusses how this program can benefit both the customers and the company.

From the Paper:

"Kudler Fine Foods wants to begin a new program called a frequent shopper program. This program will be developed to increase the company's revenue. There are three things that should be addressed before beginning the project: legal, ethical, security, and the financial aspect. The details of each aspect are important for the success of the program.
"Kudler's frequent shopper program will track individual customer purchases through the computer-based system. The customers will receive incentives as a thank-you for their loyalty and purchases made at Kudler's Fine Foods (Apollo Group, 2007). The program will benefit the company as well. The company can track the customer behavior patterns. This will allow the company to determine which items to carry at specific locations (Apollo Group, 2007). This will improve the customer shopping experience. Since the store will know what products to keep stocked regularly, the customers will be able to purchase more of the items they want. This will increase the company's revenue.''

Sample of Sources Used:

  • Apollo Group (2007) Kudler Fine Foods. Retrieved June 5, 2009 from https://ecampus.phoenix.edu/secure/aapd/cist/vop/Business/Kudler/Internet/Wine.htm

Cite this Case Study:

APA Format

Kudler Fine Foods Frequent Shopper Program (2011, June 24) Retrieved February 06, 2023, from https://www.academon.com/case-study/kudler-fine-foods-frequent-shopper-program-147743/

MLA Format

"Kudler Fine Foods Frequent Shopper Program" 24 June 2011. Web. 06 February. 2023. <https://www.academon.com/case-study/kudler-fine-foods-frequent-shopper-program-147743/>

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