Kudler Fine Foods Case Study by Jay Writtings LLC

Kudler Fine Foods
A paper on the importance of marketing research to Kudler Fine Foods' expansion plans.
# 118117 | 1,168 words | 3 sources | APA | 2009 | US
Published on Jan 07, 2010 in Business (Companies) , Business (Marketing)


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Description:

The paper identifies the areas where additional market research is needed and examines the importance of competitive intelligence and analysis with regard to the development of Kudler Fine Food's marketing strategy and tactics. The paper shows how marketing research is vital to Kudler's success as it provides insight into whether potential policies or actions will be profitable. The paper concludes that with proper planning, Kudler should have no problem thriving.

Outline:
Importance of Marketing Research
Additional Research
Competitive Intelligence and Analysis
Conclusion

From the Paper:

"With three branches located in La Jolla, Del Mar, and Encinitas, Kudler offers some of the finest domestic and imported products; ranging from organic ingredients to specialty meats. The locations have approximately 16,000 square feet of retail space each and are all located in fashionable shopping centers. Each store is split into individual departments consisting of fresh bakery and pastries, fresh produce, fresh meat and seafood, condiments and packaged foods, and cheese and other specialty dairy products; all high-end items that fill a particular niche."

Sample of Sources Used:

  • Armstrong, G. & Kotler, P. (2005). Marketing: An Introduction (7th ed.). New Jersey: Prentice-Hall.
  • Food Marketing Institute. Loyalty-Marketing Programs In The Retail Food Industry. Retrieved 20 March, 2008 from: http://fmi.org/media/bg/loyaltymarketing.pdf
  • Kerin, R., Berkowitz, E., Hartley, S., & Rudelius, W. (2006). Marketing (8th ed.). New York: McGraw-Hill/Irwin.

Cite this Case Study:

APA Format

Kudler Fine Foods (2010, January 07) Retrieved August 08, 2022, from https://www.academon.com/case-study/kudler-fine-foods-118117/

MLA Format

"Kudler Fine Foods" 07 January 2010. Web. 08 August. 2022. <https://www.academon.com/case-study/kudler-fine-foods-118117/>

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