International Marketing Case Studies
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This paper offers two case studies dealing with international marketing, one on Euro Disney and the other on the Mayo Clinic.
From the Paper:"A series of nine questions related to the case of Euro Disney serve to identify key issues regarding the marketing activities of Disney with respect to its European operations. First, the poor performance of the theme park as described by Amine can be attributed to a failure on the part of Disney strategists to recognize that French hostility toward the Disney idea was widespread, and that the early activities of the company alienated key actors in the French government, the banking sector, the ad agencies..."
Cite this Case Study:
International Marketing Case Studies (2008, December 01) Retrieved November 30, 2020, from https://www.academon.com/case-study/international-marketing-case-studies-125341/
"International Marketing Case Studies" 01 December 2008. Web. 30 November. 2020. <https://www.academon.com/case-study/international-marketing-case-studies-125341/>