International Marketing Case Studies Case Study by ResearchRiter

International Marketing Case Studies
Two case studies on international marketing.
# 125341 | 1,250 words | 8 sources | MLA | 2008 | US
Published on Dec 01, 2008 in Business (International) , Business (Marketing)

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This paper offers two case studies dealing with international marketing, one on Euro Disney and the other on the Mayo Clinic.

From the Paper:

"A series of nine questions related to the case of Euro Disney serve to identify key issues regarding the marketing activities of Disney with respect to its European operations. First, the poor performance of the theme park as described by Amine can be attributed to a failure on the part of Disney strategists to recognize that French hostility toward the Disney idea was widespread, and that the early activities of the company alienated key actors in the French government, the banking sector, the ad agencies..."

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MLA Format

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