International Business Case: Australia and Brazil Case Study by Rakesh Calton

International Business Case: Australia and Brazil
This paper is a case study that analyzes the potential expansion of Mauray Worldwide Travel Company (MWT) of Australia into the international tourism market of Brazil.
# 100829 | 3,810 words | 16 sources | APA | 2006 | CA
Published by on Feb 07, 2008 in Business (Companies) , Business (International) , Geography (General) , Tourism (General)

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This paper explains that the development of advance communication and information processing technology has helped firms link their worldwide operations into sophisticated information networks thus encouraging global expansion of their local business. The author states that Brazil has good economic growth and a stable government, which makes it attractive for Mauray Worldwide Travel Company (MWT) to expand its business into this country. The paper points out that Australia and Brazil have good relations, which enables Australian businesses to more easily become familiar with commercial opportunities and practices in Brazil. The author recommends that MWT enter into the Brazil tourism market through some collaboration, such as lodgings, car rentals, guide services and souvenirs shops, which will lower the risk in terms of high investment. The paper includes several color pictures and graphs.

Table of Contents:
Tourism and Australian Economy
Mauray Worldwide Travel Company
Products and Services
International Expansion
Why Brazil: An Overview
Geographical Features
Tourist Places
Doing Business in Brazil
Market Research
Business Plan
Influencing Country Factors in Brazil
Brazil Economic Climate
Costs and Risks
Political Climate in Brazil
Costs and Risks
Social and Cultural System in Brazil
Costs and Risks
Legal System in Brazil
Costs and Risks
Ethical System in Brazil
Costs and Risks
Country Factor Analysis
Strengths for the company in Brazil
Weaknesses of Business
Market Opportunities for the company in Brazil
Business Threats Analysis

From the Paper:

"Understanding the Brazilian economy is the first challenge to the investors. Brazil is becoming a market where, in the medium term, companies may have to consider establishing a presence and localizing product to be able to compete effectively. It is important to remember that a company will not succeed in Brazil without developing a sound business plan and a longer-term strategy. Foreign investment is generally welcomed and the regulatory environment is friendly. On the one hand, Brazil offers immediate attractions to new market entrants such as a population of some 172 million people..."

Sample of Sources Used:

  • Hill, M. & Charles, W. (2004) International Business: competing in the global marketplace, 4th Edition. Sydney.
  • Commonwealth of Australia Department of Foreign Affairs and Trade, 2005, retrieved on 4th Aug. 2005.
  • retrieved 4th Aug. 2005.
  • Lonely planet 2005, retrieved on 4th Aug. 2005.
  • Brazilian Tourism Office, Copyright (c) 2003, retrieved on 5th Aug. 2005.

Cite this Case Study:

APA Format

International Business Case: Australia and Brazil (2008, February 07) Retrieved January 24, 2021, from

MLA Format

"International Business Case: Australia and Brazil" 07 February 2008. Web. 24 January. 2021. <>