International Business - Analysis of Nike Inc.'s International Strategy Case Study by Nicky

International Business - Analysis of Nike Inc.'s International Strategy
A case study on Nike Corporation's marketing and branding strategies.
# 148150 | 1,858 words | 10 sources | APA | 2011 | US
Published on Sep 07, 2011 in Business (Companies) , Business (Marketing)


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Description:

This essay is largely a case study of Nike Corporation's marketing strategies of the years. It begins with the history of Nike and builds on what the company became and how. Discussing Nike's marketing strategies over the years, it looks closely at the most recent strategies taken with commercials, websites, and other similar tools. It is complete with tables for visual representation. It concludes that Nike has been so successful through its constant branding of itself into the public image.

Outline:
Introduction
Brief description of Nike Inc.
International marketing strategy of Nike Inc.
Concluding remarks

From the Paper:

"The past decade has brought about numerous changes in terms of all aspects of life. The business community has most likely been a domain that felt most of the consequences of the modifications. For instance, when more emphasis was placed on human rights, employees' on-the-job satisfaction, increased levels of compensation or work safety, the companies had to invest additional financial resources to respond to these demands. Then, as the customer was presented with increased product and service offering, his requests exponentially increased, forcing as such economic agents to adapt, advance and satisfy new needs. More recently still, the emergence of the globalizing forces further pushed entrepreneurs to develop highly professional strategies that allowed them to address and satisfy an international market. The most prominent tool in achieving this desiderate, and the global revenues that come with it, is the development and implementation of the most adequate international marketing strategies. Shoe and apparel manufacturer Nike Incorporated is a most notable example of an organization that has succeeded in the global context due to highly professional international marketing schemes. "

Sample of Sources Used:

  • Backer, M.J., 2003, The Marketing Book, 5th Edition, Butterworth-Heinemann, ISBN 0750655364
  • Draeger, M., 2007, Nike Scrutinizes 'Mixed' U.S. Results, The Oregonian, http://blog.oregonlive.com/washingtoncounty/2007/09/nike_scrutinizes_mixed_us_resu.html last accessed on April 15, 2009
  • Jarome, A., 2005, Nike's Marketing Strategy, http://www.nikemarketing.blogspot.com/ last accessed on April 15, 2009
  • Kerin, R.A., Hartley, S.W., Rudelius, W., 2003, The Core, McGraw Hill Professional, ISBN 0072547030
  • Mills, M., 2006, Reebok and Nike Use Market Segmentation to Sell to Children, http://marketing.websiteadvisor.com.au/2006/05/reebok-and-nike-use-market-segmentation-to-sell-to-children/#high_3, last accessed on April 15, 2009

Cite this Case Study:

APA Format

International Business - Analysis of Nike Inc.'s International Strategy (2011, September 07) Retrieved December 07, 2023, from https://www.academon.com/case-study/international-business-analysis-of-nike-inc-international-strategy-148150/

MLA Format

"International Business - Analysis of Nike Inc.'s International Strategy" 07 September 2011. Web. 07 December. 2023. <https://www.academon.com/case-study/international-business-analysis-of-nike-inc-international-strategy-148150/>

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