Inefficiencies at Fitter Snacker Case Study by Kien

Inefficiencies at Fitter Snacker
A review of the problems facing the Fitter Snacker company.
# 153557 | 2,207 words | 10 sources | APA | 2013 | KE
Published on Jun 12, 2013 in Business (Companies) , Business (Information Mgmt. and Systems)

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This paper analyzes the problems encountered by the Fitter Snacker company that include communication issues, purchasing and accounting inconsistencies, inventory problems and a lack of cooperation between functional areas. The paper provides recommendations on how the company can improve communication, ensure efficiency in purchasing and accounting, mitigate inventory issues and improve departmental cooperation. The paper shows how Fitter Snacker experiences many operational difficulties due to the lack of an integrated communication system.

Executive Summary
Company Overview

From the Paper:

"In Fitter Snacker, sales and marketing is heavily affected by communication breakdown. As observed earlier, the firm has two distinct sales divisions; the direct and wholesale teams which are charged with marketing snack bars to two different sets of clients. These divisions have distinct systems and structures through which they interact with other departments in the firm. Thus, despite performing similar roles these groups operate independently and don't share important details on sales and marketing. In effect, each group makes separate marketing strategies without involving the other one. This reflects inefficient and poor business practices in the firm. This is because the two groups do not share important consumer details which could help in market segmentation so as to attend to the needs of each segment.
"Communication inefficiencies in the sales department are attributed to lack of an integrated information communication and technology. Information systems in the firm operate independently which hinders sharing of information across the firm. This makes it impossible for the sales and marketing department to share crucial information with the production department leading to deficits in production. Similarly, the sales team does not inform production personnel on the amount of orders placed neither do they consult with them when planning sales promotions."

Sample of Sources Used:

  • Brady, J., Monk, E., & Wagner, B. (2006) 2nd ed. Concepts in Enterprise Resource Planning. Massachusetts: Course Technology.
  • Feng, L. (2007). What is e-business?: how the Internet transforms organizations. New Jersey: Wiley-Blackwell.
  • FitzGerald, J., & Dennis, A. (2008). Business Data Communications and Networking. San Francisco: John Wiley and Sons.
  • Meyer, C. H., Fritz, M., & Schiefer, G. (2009). The design of a marketing information system. Retrieved March 25, 2011, from
  • Monk, E. F., & Wagner, B. J. (2008). Concepts in Enterprise Resource Planning. London: Cengage Learning EMEA.

Cite this Case Study:

APA Format

Inefficiencies at Fitter Snacker (2013, June 12) Retrieved February 26, 2024, from

MLA Format

"Inefficiencies at Fitter Snacker" 12 June 2013. Web. 26 February. 2024. <>