Imperial Tobacco Canada Case Study by Nicky

Imperial Tobacco Canada
An examination of the Imperial Tobacco Canada company and the challenges it faces in the contemporary Canadian environment.
# 148393 | 3,184 words | 6 sources | APA | 2011 | US
Published on Oct 17, 2011 in Business (Companies) , Canadian Studies (Business Issues)

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The paper provides an analysis of Imperial Tobacco Canada's business environment and evaluates the company using the Perrow framework. The paper also assesses Imperial Tobacco Canada's ability to succeed in the 21st century, with a focus on the challenges and opportunities presented by globalization. The paper provides several recommendations for the company that will allow it to overcome the highly competitive future it is facing in Canada and globally.

Company Overview
Analysis of the Business Environment in Canada
Evaluating Imperial Tobacco Canada Using the Perrow Framework
Assessing Imperial Tobacco Canada's Ability to Succeed In the 21st Century
Assessing Challenges and Opportunities of Globalization for Imperial Tobacco Canada

From the Paper:

"Imperial Tobacco Canada is a subsidiary of British American Tobacco plc (BAT) and is the leading producer, packager and reseller of tobacco and its related products throughout Canada. The company operates several subsidiaries that each seek to create their own unique brands through market positioning, each aligned to a specific market segments. While this market-based approach to segmenting their brands and channels has provided Imperial Tobacco Canada with the agility of creating tobacco-based products for specific market segments, it has forced an exceptional level of complexity on its information systems, organizational and strategic plans, and extent of organizational partnerships industry-wide."

Sample of Sources Used:

  • Thomas M. Anderson (2008, February). The Virtues of Vice Stocks. Kiplinger's Personal Finance, 62(2), 27.
  • Josh Bernoff, Charlene Li. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.
  • Daft, Richard I., MacIntosh, Norman B.. (1978). A New Approach to Design and Use of Management Information., California Management Review (pre-1986), 21(000001), 82.
  • Duncan, Robert B. (1972). Characteristics of Organizational Environments and Perceived Environmental Uncertainties Administrative Science Quarterly, 17(3), 313.
  • Ian Hall. (2006, April). British American Tobacco: our CSR will not convince everyone. PR Week,2.

Cite this Case Study:

APA Format

Imperial Tobacco Canada (2011, October 17) Retrieved March 03, 2024, from

MLA Format

"Imperial Tobacco Canada" 17 October 2011. Web. 03 March. 2024. <>