IBM/Lenovo Case Study Case Study by hicaliber

IBM/Lenovo Case Study
An in-depth analysis of the IBM and Lenovo merger.
# 94551 | 2,358 words | 6 sources | MLA | 2007 | US
Published on May 01, 2007 in Business (Companies) , Business (Administration) , Business (Management)

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The paper explores the IBM and Lenovo merger and analyzes problems and opportunities that the merged company faces. The paper explains that with an acquisition of this magnitude, there are sure to be challenges and risks with integrating both companies together. To organize all components of this analysis, the paper concludes with a strengths, weaknesses, opportunities and threats (SWOT) analysis. Finally, the paper evaluates how Lenovo will have to deal with the issues of price, promotion and place.

IBM and Lenovo Pre-Acquisition
Analyzing the Acquisition from a Marketing Perspective
SWOT Analysis of Lenovo post-merger
Lenovo Post-Acquisition Marketing Mix Analysis

Sample of Sources Used:

  • Best Practices (2002) - Best Practices in Channel Management: It's All About Orders AMR Research Report. September, 2002. Retreived from the Internet on June 3rd, 2006 from:
  • Columbus (2003) - Configuration is the Heart of Customer Fulfillment for Complex Product Manufacturers. AMR Research Report. Monday March 31, 2003. Retreived from the Internet on June 3rd, 2006 from:
  • Friedman (2005) - Thomas R. Friedman, author. The World is Flat. Farrar, Straus, and Giroux. New York, NY. Published 2005
  • Guided Selling (2001) - Defining your direction in guided selling AMR Research Report. November 1, 2001. Retreived from the Internet on June 3rd, 2006 from:
  • Hamm, Roberts, and Lee (2005) - Lenovo and IBM: East Meets West, Big-Time: Lenovo's deal for IBM's PC unit led to a merger of talent -- and a threat to Dell. Business Week May 9 2005

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APA Format

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MLA Format

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