Hotel Augustin, Bergen Norway Case Study by cee-cee

Hotel Augustin, Bergen Norway
A case study of the Augustin Hotel and the opportunities it has to succeed as an independent hotel in competition with chain hotels.
# 107082 | 5,350 words | 10 sources | APA | 2008 | US


$19.95 Buy and instantly download this paper now

Description:

This paper is a case study of the Augustin Hotel in Bergen, Norway that looks at the opportunities it has to succeed as an independent hotel in competition with chain hotels. The paper relates that the Augustin Hotel is the oldest family-run hotel in Bergen and discusses its origin, background and location. The paper continues with a description of the features and amenities of the establishment as well as a discussion of its successful advertising and marketing strategy.

Outline;
Overview of Hotel Augustin
Restaurants of Hotel Augustin
Accommodations (Room Types and Styles)
Health & Safety Provisions of Hotel Augustin
Overview of Destination: Bergen Norway
Independent Case Studies Review
Destination Web Strategy in Hospitality - Leveraging the Destination
Enterprise Content Management and Digital Media
Methodology
Findings
Conclusion

Sample of Sources Used:

  • Hotel Augustin: Bergen, Norway (2007) (2007) Scandinavian Travel Specialists Since 1967 Online available at: http://www.scantours.com/augustin_hotel.htm.
  • Augustin Hotel - C. Sundts Gate, Bergen, Norway (2007) hotelgenie.com located online available at: http://www.hotelgenie.com/bergen/augustin.shtml.
  • Swig, Rick (2000) Independent Hotels: The New Brand Alternative. RSBA & Associates: Hospitality Consulting Services. Ideas and Trends. June 2000.
  • Verret, Carol (2005) Independent Hotels & Resorts: Ride the Wave or Float with the Tide. Carol Verret Consulting and Training. Ideas and Trends Hotel Online. 2005 March. Online available at: http://www.hotel-online.com/News/PR2005_1st/Mar05_RisingTide.html.
  • Verret, Carol (2002) The Challenge of Marketing Independent Boutique Hotels. August 2002. Verret Consulting and Training. Ideas and Trends Hotel Online available at: http://www.hotel-online.com/Trends/CarolVerret/MarketingBoutique_Aug2002.html

Cite this Case Study:

APA Format

Hotel Augustin, Bergen Norway (2008, August 19) Retrieved October 18, 2019, from https://www.academon.com/case-study/hotel-augustin-bergen-norway-107082/

MLA Format

"Hotel Augustin, Bergen Norway" 19 August 2008. Web. 18 October. 2019. <https://www.academon.com/case-study/hotel-augustin-bergen-norway-107082/>

Comments