Harley Davidson's Inputs Case Study by Nicky

An evaluation of the inputs of Harley Davidson and their impact on the organization.
# 145232 | 1,032 words | 5 sources | APA | 2010 | US
Published on Oct 30, 2010 in Business (Companies) , Business (Consumer Behavior)

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The paper examines the inputs of environment, the organization's history, resources and strategy as they apply to the Harley Davidson organization. The paper shows how demographic shifts and the company's strong brand do not support one another in many situations. The paper concludes that when the two are congruent, Harley Davidson is highly successful; conversely, when they are not congruent, the company suffers badly.

From the Paper:

"For Harley Davidson, the organization's history is one of its most critical inputs. This history is represented in the strength of the Harley Davidson brand and the images associated with that brand . Harley trades heavily on its easily identifiable, outlaw image. Brand strength allows Harley Davidson several competitive advantages. One is that the company makes a substantial portion of its income on branded merchandise, which further strengthens the brand. Another competitive advantage deriving from the strong brand and history is that the company does not need to rely on rapid technological change as a source of competitive advantage. Other motorcycle firms change engines nearly annually, whereas Harley Davidson does so only every fifteen years or so, granting the company substantial savings are research and development."

Sample of Sources Used:

  • Whitfield, Paul. (2008). Power of Brand could be Key for Harley Davidson. Investor's Business Daily. Retrieved December 17, 2008 from http://www.investors.com/editorial/IBDArticles.asp?artsec=35&issue=20081217
  • Falletta, Salvatore V. (2005). Organizational Diagnostic Models: A Review & Synthesis. Leadershipsphere.com. Retrieved December 17, 2008 from http://www.leadersphere.com/img/Orgmodels.pdf
  • Crowe, Paul. (2006). Harley Davidson and Changing Demographics. The Knee Slider. Retrieved December 17, 2008 from http://thekneeslider.com/archives/2006/03/17/harley-davidson-and-changing-demographics/
  • Cooney, Joyceann. (2005). Why and How Harley Davidson has Maintained Consumer Brand Loyalty. License!. Retrieved December 17, 2008 from http://www.licensemag.com/licensemag/data/articlestandard//licensemag/332005/174785/article.pdf
  • No author. (1997). Harley Davidson and Porsche Set up Joint Venture. Harley Davidson Company. Retrieved December 17, 2008 from http://www.theautochannel.com/news/press/date/19970618/press003453.html

Cite this Case Study:

APA Format

Harley Davidson's Inputs (2010, October 30) Retrieved June 05, 2023, from https://www.academon.com/case-study/harley-davidson-inputs-145232/

MLA Format

"Harley Davidson's Inputs" 30 October 2010. Web. 05 June. 2023. <https://www.academon.com/case-study/harley-davidson-inputs-145232/>