This paper discusses Harley-Davidson, Inc.: Competition with Japanese motorcycles, products, pricing, promotion, organization, human resources, finances, innovations, loans, sales and leverage.
# 21710 | 3,150 words | 13 sources | 1994 |
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From the Paper:"Harley-Davidson is the only American manufacturer of motorcycles. The company competes with strong Japanese competitors, including Honda, Kawasaki and Yamaha, as well as with European competitors such as BMW. The company specializes in the super-heavyweight class of motorcycle, with engines of more than 805 cubic centimeters (cc) in displacement. Harley-Davidson is a study in an American company that has survived hundreds of domestic competitors, two world wars, economic downturns and a significant quality problem to become a dominant force in the motorcycle market. This research examines the company's marketing strategy, compares it to major competitors, and examines the company's current financial position.
Harley-Davidson was founded in 1903 by Bill Harley and three ... "
Cite this Case Study:
Harley-Davidson, Inc. (2003, March 06) Retrieved November 19, 2019, from https://www.academon.com/case-study/harley-davidson-inc-21710/
"Harley-Davidson, Inc." 06 March 2003. Web. 19 November. 2019. <https://www.academon.com/case-study/harley-davidson-inc-21710/>