GlaxoSmithKline's Weight Loss Program Case Study by Nicky

GlaxoSmithKline's Weight Loss Program
An assessment of GlaxoSmithKline (GSK) as the makers of the Alli Weight Loss Program.
# 148880 | 1,327 words | 8 sources | APA | 2011 | US
Published on Nov 12, 2011 in Business (Companies) , Medical and Health (Pharmacy)

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The paper offers an analysis of GlaxoSmithKline's external environment via the PEST analysis as well as an external evaluation matrix. The paper then analyzes GSK's competitors and includes a competitive profile matrix. Finally, the paper outlines GSK's strategies and offers recommendations for future courses of action. The paper includes tables and an annotated bibliography.

Company Description
External Environment
External Evaluation Matrix
Competitor Analysis
Competitive Profile Matrix
Strategy Overview

From the Paper:

"GSK uses a multitude of strategic courses of action that are aimed to strengthen the company's competitive position, increase its customer base and ultimately generate sustainable revenues. Two of the most notable GSK strategies include a focus on financial stability and a reliable balance sheet and major investments in research and development (Fierce Biotech, 2008). Overall however, the strategic direction is identifiable with the three points mentioned in the mission statement - "Grow a diversified global business; Deliver more products of value and Simplify the operating model" (GSK 2008 Annual Report).
"An important thing to mention relative to the business strategies of GlaxoSmithKline is that the organization develops specific approaches to each of its products in order to maximize its success rates. The most relevant example in this sense could be offered by the Alli Weight Loss Program. In a context of countless weight loss products and 'miracle' diets, Alli was promoted as a product that would offer the desired results, but only with the condition that the buyer is also engaged in other weight loss activities, namely a careful diet and exercise. The only weight loss item to be sold over the counter and approved by the FDA, Alli is a real product with real benefits; it does not make false promises but simply states that when the user is committed and takes a diet, Alli will help them lose more weight (, 2009)."

Sample of Sources Used:

  • 2007, PEST Analysis, Net MBA,, last accessed on June 3, 2009 - Net MBA represents an online "business knowledge center" that offers objective information on a variety of business topics. It can be helpful for both expert economists and well as novices. A limitation however resides in the reduced amount of examples to make the information presented easier to comprehend and relate to.
  • 2008, GSK Chief Elaborates on Biotech Strategy, Fierce Biotech, last accessed on June 3, 2009 - Fierce Biotech is a website that focuses on advancements in the field of biotechnology. The articles are generally recent ones but the website also has an archive that allows the users to browse through older articles. The main advantage is that the stories are well documented and written in an objective manner.
  • 2008, GSK Outlines Plans to Become More 'Biotech-like', Fierce Biotech, last accessed on June 3, 2009
  • 2009, GlaxoSmithKline Plc., Hoovers, last accessed on June 3, 2009 - Hoovers is a centralized database that reveals information on multiple organizations. The benefit is that the data offered is extensive and comprises features such as industry forecasts, competition nature and organizational financial highlight, alongside with description of the respective company. The downside of the source is however given by the reduced amount of free information and for more extensive data, the user has to create a paid account.
  • 2009, The Industry Handbook - Biotechnology, Investopedia, last accessed on June 3, 2009 - has been developed as an initiative of the highly popular and leading business publication Forbes. It can be useful for novice as well as experienced economists due to the complexity and sufficiency of the information presented. A highly popular features of the website is the Investopedia explains section, in which the editors use real life examples and explanations in order to help reader better relate to the concepts presented.

Cite this Case Study:

APA Format

GlaxoSmithKline's Weight Loss Program (2011, November 12) Retrieved March 29, 2023, from

MLA Format

"GlaxoSmithKline's Weight Loss Program" 12 November 2011. Web. 29 March. 2023. <>