Full Service Restaurant Industry
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This paper gives an in-depth analysis of the full service restaurant industry, noting the difficulties involved in entering and maintaining a business. In particular, the author highlights DineEquity, the largest firm in the business and owner of numerous restaurant chains . The paper uses Porter's five forces, a tool used to analyze an industry, to gain a better understanding of the full service restaurant industry. The results of this analysis are presented in several paragraphs. The paper concludes by again stating the difficulties in this business and citing the problems faced by DineEquity.
From the Paper:"DineEquity's strengths include a proven formula and systems, and solid locations. However, they are not presently profitable, and have a slow product development cycle. The fragmentation in the industry affords them opportunity for geographic expansion, and they can gain competitive advantage over their chain competitors by staying ahead of the curve on industry trends. There are significant threats, however, in that food costs are rising, the economy is struggling, and margins have traditionally been tight. One major competitor has already fallen by the wayside, and times look tough for the industry overall. DineEquity has strong brands, but they have no particular competencies to help guide them through the storm."
Sample of Sources Used:
- No author. (2008). Restaurant Industry Continues to be Major Driver in Nation's Economy through Sales, Employment Growth in 2008. National Restaurant Association. Retrieved October 8, 2008 from http://www.calrest.org/go/cra/news-events/news/press-releases/restaurant-industry-to-continue-to-be-major-driver-in-nations-economy-through-sales-employment-growth-in-2008/
- Self, John T. (no date). Full Service Restaurant Management. Restaurant Voice. Retrieved October 8, 2008 from http://www.restaurantvoice.com/Food-Service-Careers/restaurant-management.html
- No author. (2008). Investor Overview. DineEquity. Retrieved October 8, 2008 from http://investors.dineequity.com/phoenix.zhtml?c=104384&p=irol-irhome
- No author. (2007). IHOP Corporation Annual Report. IHOP Corporation. Retrieved October 8, 2008 from http://library.corporate-ir.net/library/10/104/104384/items/287903/2007IHOPAR.pdf
- Stensson, Annika. (2007). Consumer Demand for Ways to Fit Quality Meals into Hectic Schedules Shape Restaurant Trends in 2008. National Restaurant Association. Retrieved October 8, 2008 from http://www.restaurant.org/pressroom/pressrelease.cfm?ID=1537
Cite this Case Study:
Full Service Restaurant Industry (2010, June 11) Retrieved April 07, 2020, from https://www.academon.com/case-study/full-service-restaurant-industry-120380/
"Full Service Restaurant Industry" 11 June 2010. Web. 07 April. 2020. <https://www.academon.com/case-study/full-service-restaurant-industry-120380/>