Ford Motor Company Financial Ratio Analysis Report Case Study by SchoolGirl

Ford Motor Company Financial Ratio Analysis Report
A financial ratio analysis report for the Ford Motor Company.
# 119931 | 2,364 words | 5 sources | APA | 2007 | US
Published on May 30, 2010 in Business (Companies) , Business (Industries)

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This paper explains financial ratios are valuable ways to interpret the numbers found in financial statements and that these ratios can provide a wealth of information to both internal and external users. In particular, the paper examines the Ford Motor Company's financial ratios and compares them to the industry average in order to help identify Ford's strengths and weaknesses and to give a clear picture of Ford's standing now and how the company should do. The paper concludes that the financial ratio analysis shows that Ford is below the industry average in many areas and is experiencing financial difficulties. A five-year trend table is included with the paper.

Ford's Financial Condition
Other Factors to Consider
Assessment in Comparison to what Management is Saying
New Management Initiatives

From the Paper:

"The key initiative of Ford Motor Company remains the advancement and implementation of the hybrid vehicles. "For a glimpse of what the future may hold, in early 2007 we demonstrated a drivable Ford Edge Plug-in Hybrid. This industry-first hybrid uses a plug-in lithium ion battery and a hydrogen fuel cell generator. The system, called HySeries Drive(TM), powers the vehicle 25 miles each day on about $1.00 of electricity from the grid before switching to the hydrogen fuel cell to extend the range. For a commuter traveling 50 miles per day this translates to more than 80 miles per gallon, zero emissions and a 70 percent reduction in fuel cost" (Ford, 2007, p. 22). Given the financial state of the Ford Company's, and that of the industry, it may take years to gather and prepare the research and technology needed to make these vehicles successful in meeting consumers' needs. "

Sample of Sources Used:

  • Ford Motor Company (2007). Ford motor company sustainability report 2006/7. Retrieved December 9, 2007, from
  • Investopedia (2007). Working capital turnover. Retrieved December 9, 2007, from
  • MSN Money (2007). Return on assets decreased. Retrieved December 9, 2007, from
  • Mergent Online (2007). Ford Motor Co. (DE) (NYS:F). Retrieved December 8, 2007, from UOP Online Library Mergent Online database
  • VentureLine (2007). Accounting terms-accounting dictonary-accounting glossary. Retrieved December 8, 2007, from

Cite this Case Study:

APA Format

Ford Motor Company Financial Ratio Analysis Report (2010, May 30) Retrieved January 26, 2020, from

MLA Format

"Ford Motor Company Financial Ratio Analysis Report" 30 May 2010. Web. 26 January. 2020. <>