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This paper focuses on Starbucks, the world's largest coffeehouse chain, and examines the various stakeholders of Starbucks, their roles in the company, and how the company's activities affect them. The paper discusses internal and external stakeholders, and explains that the company depends on these stakeholders for their contributions to the corporation's outputs and strategic objectives, while the stakeholders depend on Starbucks for everything from their livelihoods to reducing negative impacts. The paper asserts that while Starbucks is most dependent on its employees, management and partners, the entities heavily dependent on Starbucks include shareholders, customers, suppliers and coffee growers. The paper concludes that although Starbucks has done a good overall job of meeting the needs of its stakeholders, improvements needed in terms of its growth and environmental performance, and these will be some of the major factors guiding the company's strategy in the next few years.
From the Paper:"Finally, the environment is a stakeholder. While there is no direct personification of this stakeholder, all citizens of the world are ultimately a part of this group, as our environment affects our quality of life. Starbucks has the potential to significantly impact the environment, in particular because of the disposable goods its produces. Paper cups, plastic lids, cozies, and other outputs contribute to deforestation, oil consumption, garbage and other negative environmental outcomes. There is also considerable concern with regards to the use of non-recycled plastic in the bottles for their water line, Ethos, itself a concern because of the environmental impacts of bottling water at all. Starbucks must take these outcomes into consideration. The company has a division devoted to corporate social responsibility and is working towards reducing their considerable environmental impact (Allison, 2008)."
Sample of Sources Used:
- No author. (2004). Starbucks Engages Stakeholders on its Coffee Purchasing Guidelines. Starbucks Corporation. Retrieved December 16, 2008 from http://www.starbucks.com/aboutus/pressdesc.asp?id=391
- Some financials and corporate information from Reuters. Retrieved December 16, 2008 from http://www.reuters.com/finance/stocks/companyProfile?symbol=SBUX.O
- No author. (2008). Schultz to shareholders: Starbucks Going Back to Basics. Portland Business Journal. Retrieved December 16, 2008 from http://www.bizjournals.com/portland/stories/2008/03/17/daily24.html
- Allison, Melissa. (2008). Starbucks' New Blend for Stronger Standing. Seattle Times. Retrieved December 16, 2008 from http://seattletimes.nwsource.com/html/businesstechnology/2004293831_starbucksbiz20.html
- No author. (2006). Starbucks Soars in China. Asia Times. Retrieved December 16, 2008 from http://www.atimes.com/atimes/China_Business/HF15Cb06.html
Cite this Case Study:
Examining Starbucks' Stakeholders (2010, November 07) Retrieved March 31, 2020, from https://www.academon.com/case-study/examining-starbucks-stakeholders-145401/
"Examining Starbucks' Stakeholders" 07 November 2010. Web. 31 March. 2020. <https://www.academon.com/case-study/examining-starbucks-stakeholders-145401/>