Ethical Business in a Case Study Case Study by scribbler

Ethical Business in a Case Study
Presents a case study that looks at the ethical issues of selling a game with nudity, violence and gambling to children and teenagers versus depriving company stakeholders of profits by not selling the game.
# 152093 | 1,185 words | 3 sources | MLA | 2012 | US
Published on Dec 24, 2012 in Business (Management) , Philosophy (Ethics) , Ethics (General)

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This paper presents a business case study that examines two ethical issues: 1) whether it is ethical to market sex, violence and gambling by selling a game to children and teenagers; and 2) whether it is ethical to deprive the company of profits and put employees' jobs at risk by not selling the game even though the new game has already shown to have a great response from the target consumer. To examine these issues, the paper applies the deontological view of ethical behavior as advocated by Immanuel Kant and the utilitarianism theory of ethical behavior aligned with the philosophies of John Stuart Mill. The paper performs a cost/benefit assessment of potential company actions based on these ethical philosophies and concludes that, instead of marketing to teenagers, they should target the game to adults over the Internet and in foreign markets.

Table of Contents:
Case Summary
Ethical Analysis
Cost/Benefit Assessment of Company Actions

From the Paper:

"In Kant's view, reasonable action is rooted in knowledge. Kant argues that in order to be truly ethical and make ethical decisions, it is essential that we know 'how' we know and 'what' we know. This cannot be achieved however solely through experience because experience is not definitive (i.e. it is subjective). Therefore the key stakeholders, most notably, Kent and Brad, need to rely on their innate knowledge of justice and morality to help them make ethical decisions, as opposed to merely counting on what they have experienced to guide them in their decision-making behaviors.
"In applying the utilitarianism theory of ethical behavior to this case, the stakeholders would have to view the situation in a way that is more in alignment with the philosophies of John Stuart Mill. For Mill, who is the primary advocate of utilitarianism, ethical decisions must be made by determining which choice will create the greatest benefit for the most people. So according to this theory, Kent and Brad's primary obligation could be seen as their obligation to their employees to keep their jobs by making sure the company is profitable. However, that is only the case if they do not consider the effects of the video games harmful to the much larger population of their target consumer."

Sample of Sources Used:

  • Cooper, Terry. The Responsible Administrator: An Approach To Ethics For The Administrative Role (5th ed.). Hoboken, NJ: Jossey-Bass, 2006
  • Kant, Immanuel, The Metaphysical Principles of Virtue: Part II of the Metaphysics of Morals, trans. James Ellington, Indianapolis: Bobbs-Merrill, 1964
  • Mill, John Stewart., Utilitarianism In The Philosophy of J.S. Mill, ed. by M. Cohen New York: The Modern Library, 1961.

Cite this Case Study:

APA Format

Ethical Business in a Case Study (2012, December 24) Retrieved December 02, 2023, from

MLA Format

"Ethical Business in a Case Study" 24 December 2012. Web. 02 December. 2023. <>