Enterprise Car Rental: Case Study
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This paper presents four case studies of two companies in two formats.
From the Paper:"The company's persistent measurement of customer satisfaction starting in ..., shows that top management is concerned to maintain and strengthen its market leadership. Somewhat satisfied is not good enough. Enterprise aims at completely satisfied customers. (Marino Richey and Swan C) Spending million to develop the ESQi on the front end and termination of employees who tried to game the customer-service metrics on the back end shows that Enterprise is serious about keeping customers happy. The decentralized entrepreneurial structure of management at local stores and the mandate for..."
Cite this Case Study:
Enterprise Car Rental: Case Study (2008, December 01) Retrieved January 23, 2020, from https://www.academon.com/case-study/enterprise-car-rental-case-study-127819/
"Enterprise Car Rental: Case Study" 01 December 2008. Web. 23 January. 2020. <https://www.academon.com/case-study/enterprise-car-rental-case-study-127819/>