Emirates Airlines Case Study

Emirates Airlines
Looks at the factors behind the success of the Emirates Airlines business model.
# 147883 | 4,590 words | 17 sources | APA | 2011 | KE
Published on Aug 05, 2011 in Business (Companies) , Business (Management) , Aviation, Aeronautics (General)

$19.95 Buy and instantly download this paper now


This paper explains that Emirates Airlines' present strategy, business model, environmental factors and available resources have given it a competitive advantage over its competition. Next, the author reviews the company's organizational, marketing, human resources and competitive strategies, the characteristics of the national market, its competitors and its business model. The paper includes PESTLE and SWOT analysis leading to the conclusion that the front-burner managerial position of the company is important to its success.

Executive Summary
Table of Contents:
Emirates Overall Strategy
Competitive Strategy
Organisational Strategy
Marketing Strategy
Human Resources Strategy
Competitor Analysis, Product Market Dimensions and Structural Characteristics of National Market
Environmental Environment: PESTLE Analysis
Company's, Resources: Strengths and Weaknesses, External Opportunities and Threats

From the Paper:

"One of the methods that have been used to make the company more competitive is embracing technology. Technology is a driving force in globalisation and has been adopted as one of the most important qualities for emirates airlines. Innovation and technology have managed to give the company a competitive edge over its rivals. For example, Emirates Airlines was the first player in the airline industry to offer seatback entertainment to passengers in all classes in a flight. The company's investment in advanced technology is part of its global strategy that is aimed at creating long term growth and competitive advantage."

Sample of Sources Used:

  • Becker, S. (1993). Human Capital: A Theoretical and Empirical Analysis. Chicago: University of Chicago Press.
  • Brian T, (2000). The 100 Absolutely Unbreakable Laws of Business Success.Chicago. Koehler Publishers.
  • Bradford, D. ( 2000). Simplified Strategic Planning.NJ: Chandler House.
  • Butler, G.F., Keller, M.R. (2000): Handbook of Airline Operations. Aviation Week. NY:McGraw-Hill Companies
  • Business Week (2008). Emirates AirlinesURL: http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId= 24963869 [23rd July 2008]

Cite this Case Study:

APA Format

Emirates Airlines (2011, August 05) Retrieved September 29, 2022, from https://www.academon.com/case-study/emirates-airlines-147883/

MLA Format

"Emirates Airlines" 05 August 2011. Web. 29 September. 2022. <https://www.academon.com/case-study/emirates-airlines-147883/>