EA Sports: Value Chain Analysis Case Study by Jay Writtings LLC

EA Sports: Value Chain Analysis
A business analysis of EA Sports,a sports software developer and distributor.
# 119469 | 1,749 words | 7 sources | APA | 2010 | US

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This paper gives a concise analysis of EU Sports, a company that develops sports related software for video game systems, personal computers, and the Internet. The paper begins with a general background of the company's products and history. The five sections that follow provide specific information about different aspects of the company's operation. In particular, the author discusses the company's largest markets. Also mentioned are the goals of EA's Human Resources department and continuing education for employees.

EA Sports' Suppliers
EA Sports Distribution
EA Sports Marketing
Research & Development and Information Technology Development
Human Resources and Management

From the Paper:

"EA Sports develops software games from popular sports around the world. Take for example, in the US, EA Sports has the NFL and called it with its very unique name of "Madden NFL Football." EA Sports Cricket was developed for the popular sport of cricket for all the fans in Australia and England. New game releases such as Tiger Woods PGA Tour and NFL Head Coach are coming soon. To be able to use the players' names and team logos, EA Sports must first of all gain the rights to use them. EA Sports must pay license fees to the NFL, AFL, NCAA, NBA, and players' organizations."

Sample of Sources Used:

  • "EA and Vodafone announce mobile gaming partnership." 6 October 2005. Vodafone Online. 20 April 2006. <http://www.via.vodafone.com/ vodafone/via/displayContent.do?contentId=2718&navId=5631>
  • "EA Delivers Strongest EA Sports Launch Lineup." 21 November 2005. Design Taxi Online. 20 April 2006. <http://www.designtaxi.com/ news.jsp?id=1468&monthview=1&month=11&year=2005>
  • Electronic Arts. 2005 SEC 10-K Annual Report
  • Feldman, Curt. "Electronic Arts, ESPN ink exclusive 15-year deal." 17 January 2005. GameSpot Online. 20 April 2006. <http://www.gamespot.com/news/6116473.html>
  • Rovell, Darren. "All Madden, all the time." 14 December 2004. Sports ESPN Online. 20 April 2006. <http://sports.espn.go.com/espn/sportsbusiness/news/story?id=1945691>

Cite this Case Study:

APA Format

EA Sports: Value Chain Analysis (2010, April 30) Retrieved May 24, 2022, from https://www.academon.com/case-study/ea-sports-value-chain-analysis-119469/

MLA Format

"EA Sports: Value Chain Analysis" 30 April 2010. Web. 24 May. 2022. <https://www.academon.com/case-study/ea-sports-value-chain-analysis-119469/>