Drivers of Innovation at Samsung Electronics Case Study

Drivers of Innovation at Samsung Electronics
An exploration of how innovation is used as process by Samsung and others in the consumer electronics industry.
# 153700 | 2,916 words | 24 sources | APA | 2013 | PK
Published on Oct 13, 2013 in Business (Companies) , Business (Industries)

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This paper reviews the history, product lines, and performance reviews for the Samsung company and applies the four drivers of innovation described by Goffin & Mitchell to Samsung's mobile phone market. Next, the paper provides an in-depth SWOT analysis of the consumer electronics industry and also focuses on the business management and marketing style of Samsung, demonstrating how the company has achieved success by blending best Western and Japanese practices. The paper shows how Samsung and other players in the consumer electronics industry are adopting value innovation through a series of product, marketing and financial innovation.

Executive Summary
Drivers for Innovation
Technological Advances
Changing Customers and Needs
Intensified Competition
Changing Business Environments
How Samsung Responds to the Innovation Needs

From the Paper:

"Samsung Group is a South Korean conglomerate with operations in a number of countries including Korea, Thailand and United States. The company started with the manufacturing of semi conductors and electronic chips (Khanna Song & Lee 2011). Other than making consumer electronics, the company is engaged in components like LCD and Plasma panels, as well as petrochemicals and consumer appliances, among others. The company was founded in 1938 by Byung-Chull Lee, when it began as an exporter of vegetables and fruits (Euromonitor International 2011). A few years later, it entered small-scale manufacturing by setting up flour mills and confectionery machines. In 1951, the company was incorporated under the name Samsung Corporation (Nemati & Iftikhar 2010). The Electronics Division of the company was established in 1969, with the name Samsung Electronics Company or SEC. In 2010, the company registered 154.6 trillion Won in revenues, growing 14.6% from the year 2009 (Euromonitor 2011).
"Samsung Electronic Division has been operating along a diverse product range. The four product lines in which the company currently operates include computers, digital TVs, Video players, and portable consumer electronics. Within the computers category, Samsung Electronics produces laptops, Netbooks and Tablet PCs. In the digital TV category, the company produces plasma TVs, LCD TVs, among others (REMNELAND 2011)."

Sample of Sources Used:

  • Blake, H 2008, 'Innovation in practice: mobile phone technology in patient care', British Journal Of Community Nursing, 13, 4, pp. 160-165
  • Chawla, A 2011, 'The Next Big Thing in Mobile: the Personal Cloud',Siliconindia, 14, 10, pp. 36-37
  • Conti, JP 2006, 'Samsung where are you going? [consumer electronics]', Communications Engineer, 4, 1, pp. 38-43
  • Conti, JP 2006, 'Samsung where are you going? [consumer electronics]', Communications Engineer, 4, 1, pp. 38-43
  • Datamonitor 360 (2011) Samsung Group: Company Profile, Retrieved from on 12 March, 2012

Cite this Case Study:

APA Format

Drivers of Innovation at Samsung Electronics (2013, October 13) Retrieved December 10, 2023, from

MLA Format

"Drivers of Innovation at Samsung Electronics" 13 October 2013. Web. 10 December. 2023. <>