Domino's Pizza Case Study by hicaliber

Domino's Pizza
This paper explores the pizza market both domestically and globally.
# 94553 | 2,633 words | 4 sources | MLA | 2007 | US
Published on May 01, 2007 in Business (Companies) , Business (Statistics) , Business (Marketing)


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Description:

The paper discusses how Domino's Pizza is considered the market leader in the US, with the greatest potential of expanding into global markets. The paper explains that pizza's appeal is being driven primarily by the increasingly hectic lifestyles of westernized nations and the fragmented approaches families are taking to eating dinner together. The paper explores the resistance foreign cultures have to pizza and examines the marketing mix necessary for global success. The paper examines Domino's advertising, marketing objectives and marketing strategies.

Outline:
Executive Summary
The Product
The Market
Marketing Goals and Objectives
Marketing Strategies
Marketing Implementation
Government Participation in the Marketplace
Executive Summary

Sample of Sources Used:

  • Domino's Market Research (2005) - From the 2005 Analyst Day Presentation downloaded from the Internet on May 28, 2006: http://media.corporate-ir.net/media_files/irol/13/135383/presentations/DPZ_InvDayAll.pdf
  • March, 2005 investor presentation given by Domino's CEO - Downloaded from the Investor's Section of the website on May 29, 2006: http://media.corporate-ir.net/media_files/irol/13/135383/presentations/DPz_052506.pdf
  • Industry Research (2005) -Bakery and Pizza Goods Market Analysis, 2005. From a press release at Pizza Marketing Quarterly: http://www.pmq.com/mag/2005september-october/pizzapower.php accessed from the Internet on June 1, 2006.
  • Industry Research (2006) -Bakery and Pizza Goods Market Analysis, 2006. From a press release at Pizza Marketing Quarterlyhttp://library.corporate-ir.net/library/13/135/135383/items/181205/InvPres_0306.pdf and http://198.65.135.101/meetingsandevents/archive/itc2003/23trends.ppt accessed from the Internet on June 1, 2006.

Cite this Case Study:

APA Format

Domino's Pizza (2007, May 01) Retrieved August 20, 2019, from https://www.academon.com/case-study/domino-pizza-94553/

MLA Format

"Domino's Pizza" 01 May 2007. Web. 20 August. 2019. <https://www.academon.com/case-study/domino-pizza-94553/>

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