Disney and Diversity Case Study by Nicky

Disney and Diversity
A look at the Disney Corporation and its role in the 21st century global marketplace.
# 151304 | 819 words | 6 sources | APA | 2012 | US
Published on May 31, 2012 in Business (Companies) , Business (International)


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Description:

The paper discusses how the Disney Corporation has tried to create a more diverse face for its company, but the television and musical incarnations of the Disney brand have not been as diverse in appearance as Disney cartoons. The paper describes how Disney is a multinational media company and it has successfully overcome international stigma attached to its American 'brand name' as manifest in the success of its theme parks and films worldwide. The paper explains why the Hispanic population and the growing ranks of the nation's senior citizens may be particularly desirable demographics for Disney to attract.

From the Paper:

"The Disney Corporation has tried to create a more diverse face for its company, as manifested in the launch of its Princess product line, which showcased such non-white princesses as Pocahontas, Mulan, and the recent African-American cartoon star of The Princess and the Frog. However, despite the popularity of Hannah Montana/Miley Syrus and the Jonas Brothers, the television and musical incarnations of the Disney brand have not been as diverse in appearance as Disney cartoons. The greater acceptance of diversity in the population, as manifest in the popularity of all of Disney's non-white princesses, suggests that Disney can create a brand with even greater cross-over appeal, provided it increases the diversity of its image in 'real life' movies and television shows. Disney has promoted diversity in the storylines of its cartoon films, especially with non-human actors like The Lion King and The Little Mermaid's calypso-playing crab sidekick. Now it is time to embrace diversity in human form, and in live-action form, so that Disney's future consumers can see an accurate reflection of themselves in all Disney products. The success of its Broadway production of The Lion King, which emphasized the African setting and status of its central characters, supports this idea."

Sample of Sources Used:

  • Bernstein, Robert. (2008, May 1). US Hispanic population surpasses 45 million now 15 percentof total. US Census Press Release. Retrieved October 17, 2009 athttp://www.census.gov/Press-Release/www/releases/archives/population/011910.html
  • Christie, Les. (2009, May 14). Hispanics fuel rising US diversity. CNN.com.Retrieved October 17, 2009 at http://www.cnn.com/2009/US/05/14/money.census.diversity/index.html
  • Cuevas De Caissie, Rebecca M. (2009). Hispanic culture values family. BellaOnline.Retrieved October 17, 2009 at http://www.bellaonline.com/articles/art31982.asp
  • Disney Company. (2009). Official website. Retrieved October 17, 2009 at http://disney.go.com/index
  • Hispanic family size in US shrinking. (2009). Pop.org. Retrieved October 17, 2009 at http://www.pop.org/0000000093/hispanic-family-size-in-usa-shrinking

Cite this Case Study:

APA Format

Disney and Diversity (2012, May 31) Retrieved July 06, 2020, from https://www.academon.com/case-study/disney-and-diversity-151304/

MLA Format

"Disney and Diversity" 31 May 2012. Web. 06 July. 2020. <https://www.academon.com/case-study/disney-and-diversity-151304/>

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