Delta Airlines and Financial and Marketing Goals Case Study by BrainC
Delta Airlines and Financial and Marketing Goals
Review of Delta Airlines' financial and marketing goals and objectives.
# 53045 | 811 words | 3 sources | APA | 2004 |
Published on Sep 30, 2004 in Business (Companies) , Business (Industries) , Business (Marketing) , Advertising (Industry-Specific) , Aviation, Aeronautics (General)
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This paper examines Delta Airlines' financial and marketing goals and notes how the financial objectives are closely linked to the marketing goals. The paper looks at how Delta focuses on the needs and wants of its customers, as well as how it has been financially affected by the September 11 terrorist attacks. The paper also discusses the areas that Delta intends to target for marketing purposes and where it faces the greatest competition.
From the Paper:"The company's financial objectives and goals are closely linked to its marketing plan. Vicki Escarra, Chief Marketing Officer of Delta Airlines says that the company's singular dedication to the needs and wants of consumers has allowed Delta to survive and thrive in the most difficult market environments (Morris, 2002). One event that shook Delta and the rest of the airlines was the terrorist activities of September 11th. Increased expenses due to security training, cockpit door reinforcement, and insurance costs dramatically altered the airline's fixed overhead costs."
Cite this Case Study:
Delta Airlines and Financial and Marketing Goals (2004, September 30) Retrieved March 26, 2023, from https://www.academon.com/case-study/delta-airlines-and-financial-and-marketing-goals-53045/
"Delta Airlines and Financial and Marketing Goals" 30 September 2004. Web. 26 March. 2023. <https://www.academon.com/case-study/delta-airlines-and-financial-and-marketing-goals-53045/>